Hello everyone, I am SEO Xiaojie. Search engine optimization is becoming more and more popular now, because basically every industry now has its own website, and they all need to have a good ranking on search engines. Obviously people who enter this industry also More and more companies are hiring optimization staff like us. The ultimate goal is to help companies make money through their websites. This is because the Internet, a large platform, can not only enhance the company's brand image, but also expand the marketing channels of the company's products, so let's talk about it. The burden of optimization personnel is still very heavy. Today, Xiaojie, I also summarized my optimization ideas here for everyone to show off.
Create a good overall website structure
Why should we build a good overall website structure? In fact, the reason is very simple. We are like migrant workers farming. He will definitely choose a suitable place to plant fruits, and the harvest will be better. The same is true when we optimize the website. In the early stage of optimizing a website, we need to plan an overall website structure that is conducive to website optimization. If we have completed the website construction, it will become more difficult to do these SEO optimization tasks. Not to mention a waste of time and energy, it may be achieved. However, the goal will be compromised, so in the early stage of building the website, future SEO optimization must be considered, so that it can achieve twice the result with half the effort. How to build a good overall website structure, I will list the following points.
1. Website URL
Nowadays, website URLs are divided into two types, one is static URL and the other is dynamic. Then when we design the website URL, it is best to use a static URL path. If the website has a dynamic path, we can use pseudo-static technology to make the path static. In other words, when the URL is pseudo-static, we should try to reduce the directory level as much as possible to simplify the website URL. Many friends here have questions? Didn’t the official optimization guides of Baidu and Google say that dynamic URL paths can also be included? Here Xiaojie will give you an answer. Because there are too many parameters in dynamic paths, search engine spiders can easily cause spider crawling losses. As a result, spiders cannot crawl the correct path and the inclusion is reduced, so our website still uses a static URL path.
2. Use of website H tags
H tags still occupy a relatively large position in website keyword ranking factors, so we must carefully consider the layout of website H tags. H tags are divided into H1, H2 and H6. The weight of H1 and H2 in current search engines It will be quite high, and the weight given by search engines below H3 is quite low. We can improve the relevance by inserting the keywords of our website into H1 and H2, but it should be noted that we are using the H1 tag It is best to only use a page once, because too much use will cause the page to lose focus.
3. Internal linking system of the website
A good internal link structure provides a convenient reading channel for users to access website information, thereby enhancing the PV of the website. At the same time, the chain structure is also very conducive to information capture by search engines. It is welcomed by engines such as Google and Baidu, and can be very useful. A good improvement in website weight and keyword ranking can also increase search engine inclusions. Therefore, the construction of internal links is a link that cannot be ignored in SEO and has always been valued by SEOER. Therefore, the internal link system of the website cannot be ignored, so those internal links in our website layout are essential, 1. Breadcrumb navigation, 2. Site map, 3. Links in articles (do not insert them intentionally The connection must be natural), 4. News page and product page plus relevant news and recommended products.
4. Streamline website code
When search engine spiders crawl web pages, they first extract the text of the website. Therefore, our SEO personnel should try to reduce the difficulty of search engines extracting text content, that is, streamline the HTML code to increase the proportion of real text content. Then some friends will ask , I have some text that must be left on the page, such as contact information, address and other text. How do we solve this situation? Our solution to this kind of text is also very simple, which is to convert these text into pictures. Just add the ALT attribute.
There is still a lot of knowledge about internal website optimization. Xiaojie will continue to write about internal website optimization 2. What Xiaojie wants to say here is that search engine optimization requires attention to details. If you do a good job in every detail, your The website will have a good ranking.
These are some of my experiences in SEO operations. I would like to share them with you. Hangzhou SEO ( www.gdwzjs.com ) shares them. Please keep this link for reprinting!
Thanks to Hangzhou seo for your contribution