Everyone has a first time when doing anything, and SEO is the same. Every SEO master comes from an initial through continuous learning. A novice SEO often falls into a confusing situation of where to start, what places should be paid attention to, etc. Regarding what a novice needs to pay attention to when doing SEO, I mainly summarized the following aspects, hoping to be helpful to everyone’s future work:
1. Keywords
The keywords of the website should be selected before the website is built. Keyword selection and analysis are very important, and this has become the first place that every SEO worker comes into contact with.
The selection and analysis of keywords also play a vital role in the future development and direction of a website. When we choose, we should try our best to choose the lines that we are familiar with and like. This will not only facilitate our selection of keywords , it can also make us full of fighting spirit and passion. A good keyword will bring us tens of thousands or even hundreds of thousands of included volumes.
2. Program and structure
After the preliminary preparations for the website are completed, we still need to choose the website program. If you are building a portal website, then I personally recommend DEDE, Forum DZ, etc. Novices can first establish a blog, which is beneficial to the website. For future optimization work, bloggers can choose the WP program. Nowadays, there are many ready-made website templates on the website. We can find one or two for reference, which will make it much easier for us.
As for the structure of the website, generally a tree structure can be used, because this is se's favorite website structure. Another thing is to pay attention to some details and try to reduce unnecessary things. This can make it easier for search spiders to crawl and increase inclusion.
3. Update content
"Content is king" is an unchanging truth in website SEO. This is why SEO forums repeatedly ask for originality. Originality is the lifeblood of a website's development. This is not to say that pseudo-original content will definitely fail, but original content will always have priority in search engines.
But if we are required to blindly write original works, then even "Lu Xun is alive" will one day run out of ink. Therefore, appropriate pseudo-originality is understandable. However, pseudo-originality is not as simple as finding an article to replace a few words and paragraphs.
In terms of originality, we can buy a few books that are not included in search engines, scan them and send them to the website. However, in order to avoid trouble and disputes, we must find books that can be disseminated, but search engines are very powerful. , whether you can find such a book depends on your ability. If that doesn't work, we can also go to foreign English, Japanese, French websites, etc., and then use translators to translate them. This is also good original content. We should try our best to choose some small websites here, which will achieve better results. In a word, we must ensure that the content of the website has stable original content updates every day, and we must not spend a few days fishing and a few days posting online.
4. External link construction
After our website publishes content online, we should do the optimization work of the website, and the first task here is to send external links. We can find some high-weight forums to send external links to attract search spiders. The website On the first day of launch, you only need to find 10-20 different websites and send an external link to each one.
After the website is indexed by search engines, you can gradually increase the number of external links. You can post on Baidu Tieba, or you can create a Tieba to post by yourself. This can prevent your posts from being deleted. You can also register your own website in Baidu Collection, and then use Baidu Collection link to post and receive posts in Baidu Knows. Such external links are not easy to be deleted.
In addition to sending external links on Baidu, we can also send external links on some information publishing networks such as Ganji.com, 58.com, and Baixing.com. Since such platforms have a wide area and a large number of people, external links can be sent in this way. It can also be included quickly and can also increase the popularity of the website.
You can also use blogs to post external links. The resources of blogs are inexhaustible. Here we can use pseudo-original tools. Although the articles produced in this way are not highly readable, search engines may not be able to You can tell the difference, and our blog external links are not for people, but for search engines, so there is no need to care too much. The content of the article was originally published by LED display http://www.nickled.com.cn/ . Please keep the link in the article for reprinting.
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