Based on the working principles of search engines, my own experience and the analysis and compilation of some classic cases on the Internet, I have summarized several important rules for content editing, hoping to be helpful to new webmasters.
1. Title of the article:
The title is very important. It is the most critical part of a web page and the most important thing for search engines. Writing a good title can not only improve search matching and thus improve rankings, but more importantly, a good and attractive title can encourage users to click.
1. Try to match the keywords used by users’ search habits as much as possible. For example, users are accustomed to searching by asking questions. For example: What is OA? Which company has the best collaborative management platform?
2. In addition, the title cannot be the same as the title of the article already included in Baidu. You can search for this before writing the title. Baidu does not like excessive duplication of articles with the same title. For example: What does the word FORP mean? It can be changed to: FORP means. .. In other words, use several more presentation methods.
3. Choose keywords with high search volume and add them naturally to the title. For example, to the previous title: "Universal Solutions for Small and Medium Enterprises", you can add "Office Automation". Change it to "General Solution for Office Automation for Small and Medium-Sized Enterprises" to make full use of the article resources.
4. You can also choose some long-tail keywords as the title. For example: How to use oa office system
5. The title should be related to the content of the article. It cannot be that the title says IKM and the content talks about HR., so the keywords in the selected title also appear in the content.
2. Content of the article
1. The content should be as original as possible. If the article content is duplicated on the Internet, some manual editing can be done.
2. The first paragraph or the first part of the article content. Like a news headline. Basically summarize the key content to be elaborated in the full text. This part is usually the focus of search engines. Keywords often appear in them and are bolded. For example, provide a descriptive explanation of keywords at the beginning. For example: "Xisoft: is an excellent..."
3. When editing article content, different fonts or colors should be used to highlight key points. For example, the product name can be displayed in bold and color, and the font size of outline keywords can be increased.
4. Add anchor links to other keywords such as product names that appear in the article content. Links to dedicated pages for other products. But the same keyword is generally only connected to the target page once. In addition, if there is a special introduction page for keywords in the content, a text link should be provided instead of directly posting the URL address. For example, for the OA system, you can use text links to the address of its introduction page cms/channel_1/article_1.html, Of course, search engines may be more accepting of absolute paths. Here, relative paths are used for advertising purposes.
5. Add text comments or ALT attributes below the image to facilitate search engines to understand the image content.
6. Keyword density: There can be several valuable repeated keywords in the article, accounting for about 3% of the full text. These keywords should echo the keywords in the title as closely as possible.
7. The content of the last paragraph of the article is the same as the first paragraph. You can use more popular keywords.
3. Reference data for keyword selection:
Keywords are used in website layout, content editing and external promotion. Choosing good keywords is more important. Pay attention to the following points when choosing keywords.
1. You can select some according to Baidu Index.
2. Appear frequently in the content
3. The name of the product you plan to promote
4. Keywords that users like to use for search
Author: Geng Shihui, blog: www.029php.com , QQ99169231, TEL: 13152140451, everyone is welcome to communicate.
Thanks to the handsome black man for his contribution