Keyword rankings highly determine website traffic and business revenue. How to improve website keyword rankings? Search engines provide two methods: search engine bidding and website optimization. Among them, keyword bidding can quickly improve website rankings and gain traffic and benefits. Website optimization is a long-term free optimization method, and it is more suitable for the optimization of a large number of long-tail words. So as a company, how can we choose the best between the two? In the pure bidding model, it is okay to have fewer keywords, but once multiple keywords bid at the same time, it will inevitably incur high ranking fees. How many points will be clicked at the same time? The rate determines how much the website spends. But what about website optimization? For keywords with high commercial competition, there must be many bidding websites in front, and at most they can only be ranked first in the natural ranking. As an enterprise website, how to choose the appropriate optimization mode?
1: Keywords suitable for bidding display
It has to be said that some keywords can only achieve results through bidding. Even if the website is optimized, the ranking may be placed after the tenth place. There is nothing wrong with this. After all, the greater the business profits, the more money you pay, the more you will get. This is an unchanging natural law. How to choose appropriate keywords for bidding? Main analysis: keyword daily click volume, click price, how many bidding display websites exist on the homepage, the difficulty of the keyword, and what can be brought to the website or company by clicking on the keyword. direct benefits.
In terms of details, the price of a click on a keyword for promotion bidding ranges from a few cents to more than ten yuan. How many consulting customers can be generated, and how many customers will complete the order? I believe that this has been done before The customer psychology of promotion also has a number. At this time, is the promotion position of the website in the first, second or third place? How many promotion positions are different from the top three in natural promotion? How high is the search volume of the keyword? You can consult the relevant website optimization company. They With specific quotations, after comprehensive analysis, the click-through rate of users in each ranking is analyzed, and the best keywords are promoted.
2: Keywords suitable for website optimization
Generally speaking, website optimization is not willing to participate in single keyword optimization where competition is too fierce. On the one hand, the greater the commercial competition for keywords, the more unstable the website optimization ranking will be. After all, you are not the only one doing the optimization. To judge whether it is intense or not, it depends on how high the commercial pressure is. Is there promotion? What is the number of promotions? Promotion of keywords on more than 5 websites. The author does not recommend persistent website optimization. As for general commercial keywords, they are roughly between 1-3 promotion positions, and they are not promoted all day long. For such keywords, website optimization is the best choice. The user click-through rate will not lose the value generated by promotion.
At the same time, when a company or website does keyword optimization, it should not just stop at optimizing a single or a few keywords. Website optimization always has a characteristic that search engine promotion cannot match. Even the optimization of a single keyword will increase the overall weight of the website. Seizing this effect will inevitably optimize a large number of long-tail keywords, and long-tail keywords are more in line with users' precise searches, and the traffic generated will inevitably be clicks from "quasi-merchant".
Three: Combined with website search engine bidding
How can enterprises best grasp the ranking and cost of keywords? The author believes that bidding promotion combined with website optimization is more appropriate. First of all, one thing is guaranteed: even if the website does not do bidding, it will have a relatively good homepage ranking in the national keyword search. Analysis: Enterprises are more suitable for bidding locally, which has a unique advantage! Secondly, the main keyword ensures major business customers, and website optimization can also tap precise business customers with relevant needs. Therefore, the author believes that if a company has a certain amount of funds, it can appropriate part of the money for promotion. I don’t spend a dime to build a website, I don’t use money to top up, and I spend money regardless of the proportional return.
To sum up, Binary Network and Shanghai website construction company Yinhang Technology ( www.joyweb.net.cn ) believe that search engine bidding is an unspoken rule that any mainstream search engine must have, and it is also a business law. The value of website optimization in future development cannot be ignored. How to rank keywords well and create more value? This is also worth pondering.
Editor in charge: Yangyang author Binary Network’s personal space