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In today's society, more and more people have begun to rely on the massive information brought by the Internet. A large part of Internet users often rely on surgical engines to find information and obtain institutions. Obviously, the Internet era has brought convenience to our lives, but it has also caused certain adverse effects: we no longer like to use our brains. With the huge amount of information on the Internet, users need more and more information. At the same time, some false information has begun to be displayed in front of users. How to correctly guide the correct information to facilitate users, among which SEO is one of the main ways to achieve it.
The Internet is a double-edged sword. As competition increases, SEOer webmasters have gradually become the leaders in holding this double-edged sword. The author Lonely Prince believes that as a small SEOer webmaster, on the one hand, we are the vanguard of merchants, displaying and selling products for merchants, thereby gaining the basis of survival; on the other hand, we are the defenders of search engines, through our own The technology and means allow your website to have close contact with search engines, thereby improving the natural ranking in the search results. For example, a webmaster friend of mine is engaged in the drop-shipping platform business. Currently, the drop-shipping platform is one of the main ways for grassroots webmasters to make money online, no different from Taobao customers. The dropshipping platform is currently one of the more enthusiastic network service platforms for grassroots webmasters. At present, the Jiujiufa shipping platform has become the largest professional shipping and payment collection service platform in China. It is also one of the most popular and influential e-commerce platforms in China's e-commerce field. The business of the dropshipping platform is mainly to provide online merchants, webmasters, e-commerce companies, and individual merchants with various online profit-making products, bidding products, TV shopping products, supply, delivery, payment collection, free warehousing, and products. Website templates, etc., one-stop service. Even so, there is fierce competition among dropshipping platform websites and grassroots webmasters’ personal websites. In order to attract users and achieve clicks and purchases, SEO, as an effective tool, can quickly rank the website. It can be seen that due to fierce competition, the demand for SEO talents has increased.
Today, the author Lonely Prince believes that the development and progress of the SEO industry is huge! From the perspective of paying attention to the trends of search engine optimization and corporate marketing, search engine optimization has developed into a special profession covering all network levels. Moreover, this profession is very popular! So what is the development trend of search engine optimization? As a small webmaster, how do you view the development trend of search engine optimization? This is worthy of our further study.
Here, the author Lonely Prince will briefly talk about the correlation between SEO and SEM. The same goes for rankings. SEM is a commonly used method in Baidu promotion. As long as you bid high, you can get a good keyword ranking, and its effect and conversion rate are incredible. However, many small and medium-sized enterprises are now unable to compete with large enterprises in Baidu bidding, and they are increasingly favoring SEO website optimization. At present, China's SEO industry cannot be compared with foreign countries and is still in the primary stage of development. It is generally accepted that it is divided into three schools. One category belongs to the technical school, whether it is black hat or white hat, their technical perspective It is consistent to achieve good rankings for keywords by researching search engines. One type belongs to the liberal arts school. They are not from technical backgrounds and may come from all walks of life. They mainly analyze and promote websites through text writing (such as soft articles), but they also study technology, but they are not as focused on technology as they are. technology. The last category is those who have both of the above and gather together many experts. This type of SEOer is naturally a master in the industry.
To understand the development trend of search engine optimization, we must recognize one fact: when you enter a keyword search in any search engine: such as Jiujiufa dropshipping platform, you will get a search result link list page, above There will be the information you want to obtain, and ordinary users will click on the top-ranked information. Therefore, many webmasters require SEO optimization to reach the Baidu homepage, and the higher the ranking position, the higher the technical content. As a result, the development trend of search engine optimization is mainly towards strategic development and high-quality and comprehensive technology.
(1) User experience is the core and we take the path of strategic development
For website optimization, whether it is the quality of articles on the site, the location of keywords, or the operation of anchor text on the site, it is extremely important to optimize from the user's perspective, with user experience as the core. At the same time, we must study the future direction of search engines and market divisions, and study the connection between search engines and users, including searchers’ psychology (user intentions) and background. Research on the manifestation of Internet marketing strategies in search engine marketing, brand research, and research on actual needs and strategic planning. Search engines can eliminate many things, but only one thing will always maintain value, and that is user experience. User experience is the core and taking the road of strategic development is the inevitable choice for webmasters.
I would like to ask, as the leading representative of the e-commerce era of dropshipping platforms, if Jiujiufa dropshipping platform does not follow the user experience and does not meet the needs of consumers, can it become another beautiful scenery on the Internet? Can it become the majority of grassroots webmasters? Are you scrambling to sign a contract with someone to collaborate with? I think the answer is no!
(2) SEO strength is the guarantee and we take the road of comprehensive technology
The author, Lonely Prince, believes that as an SEOer, having no strength is just cheating and nonsense. No matter how big our ideals are, they must be based on the fundamentals. We must study and analyze some basic algorithms and possible factors in search engines, study the advantages of different site frameworks and the impact of page layout factors on search engine optimization, study host domain names, etc. The influence of non-mainstream factors, study the influence of maps and web page structure, study KeyWords and the arrangement of content. Only by fully mastering SEO technology can we be able to do it with ease and be clear-headed when it comes to SEO website construction.
In short, the author Lonely Prince believes that no matter you are a master, no matter what industry you are engaged in SEO, you must clearly realize that the development of SEO will inevitably become popular! If you still want to get a piece of this industry, then you must learn to understand Search engines must understand the website and the users, so that they can better benefit the development of search engines, and at the same time, benefit the development of the website, improve the user experience, and realize the true value of SEOers.
Editor-in-Chief: Chen Long Author The Personal Space of the Lonely Prince