What we are talking about here is not the Baidu Knows platform that we usually use for external links, but an open knowledge sharing platform opened by Baidu based on Baidu web search and Baidu Knows. As long as your company has a formal business license, you can apply online. After passing the review, you will be able to have a Q&A platform provided by Baidu that belongs to your company.
Such a platform is very worth operating for SEOers because it...:
Is a perfect external link publishing point
Unlike Baidu, Baidu knows that links can be put on the open platform at will, because the review power is in our own hands. The external links published on this platform are all effective and high-quality, because this is a platform we maintain ourselves, and the content has a good correlation with the main site. The weight of this platform will gradually increase, and the quality of external links published on this platform will become higher and higher. This is equivalent to cultivating an external link platform ourselves, and the operation and maintenance of this platform are very simple and do not require us to spend a lot of time.
The best place to attract spiders
Many people are now looking for places to attract spiders. In the past, Baidu Zhidao and Tieba were good places to seduce spiders. However, as Baidu Zhidao and Tieba have become more and more strict in controlling links, seducing spiders in these two places has become more difficult. It's getting more and more difficult.
The Baidu Know Open Platform we cultivated ourselves is almost the same in structure as Baidu Know, so it is very popular with Spiders. Almost all Know Open Platforms have very good performance in terms of collection, and Spiders are almost all the time. No longer crawling, so the effect of attracting spiders to this platform is not much worse than Baidu.
Can bring abundant traffic to the main site
This platform can indirectly bring a lot of traffic to the main website. There are two sources of this traffic:
The first one is: Direct traffic from Baidu to the main website indirectly
We all know that it is difficult to drive traffic to the website directly through Baidu. We can first direct users to our own open platform and then to our main site. The specific operating principle is as follows: Baidu Knows has opened an API interface to every open platform. We can set a keyword index on our own platform and push the latest questions containing this keyword on Baidu Know to our platform. above. When we see these latest questions on our own platform, we can answer them on our own platform. At this time, our answers will also be synchronized to Baidu, and there will be a link between our platform and the answerer. ’s logo, users can click on this logo to enter the Know platform, and then click to go to the homepage of our website (the banner navigation class of the home page can be placed in the Know platform).
Nowadays, some people will put a third-party link when answering, first directing users to that platform, and then directing users to the main site from that platform. But by knowing the open platform’s indirect traffic flow, it’s more natural and stable.
The second is: the growth of the platform itself brings traffic to the website
When we maintain this open platform, we have already accumulated popularity unknowingly, because many people like Q&A platforms. When they know that your platform provides Q&A services in a certain industry, they will If I have any questions, I will log in to your platform. The traffic of your platform will become higher and higher, and indirectly your main website will also receive more and more traffic.
Moreover, this platform has a good internal structure and rich content, and the weight given by Baidu is very high, so it is very good to use it to make some long-tail keywords in the industry. This is naturally an aspect that brings traffic to the main website.
So from the perspective of SEO, such a platform is very worthy of our maintenance. It can be our external link platform, a place to attract spiders, and it can also bring abundant traffic to the website. More importantly, this is a free platform provided by Baidu, and it is very simple and easy to maintain.
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