I believe that the importance of external links and website rankings are very clear to those who do SEO. I will not go into details about the importance of external links here. Today I will mainly talk about how to rank the website. Quality external links. When doing external links, should we focus on quality or quantity? Regarding the question of whether to focus on quality or quantity when making external links, I believe that most webmaster friends will say that quality must be given priority. Yes, to build external links, we must first do quality, but in our actual operation process, this is not the case. We often focus on quantity and forget about quality. This is because quantity is easy to achieve, but quality is difficult to achieve. So how do we do it when making external links?
First, let’s take a look at the dangers if we only focus on quantity without paying attention to quality:
1. Advantages and Disadvantages of Site-wide Links
Many people like to exchange friendly links with site-wide links when exchanging friendly links, because this can get a large number of external links, which is also its biggest benefit. But this is also risky, because doing so will make your website's external links appear to be single and lack diversity, and it is easy to be punished by search engines and lead to a reduction in authority.
2. Spam links
Spamming links is easy to do, as long as you use SEO external link promotion tools, it can be easily done. Although it is easy to do, this kind of link has no value to the website. Not only will it not help the website's weight and ranking, it may even have very bad consequences for the website. This is because once these spam links are generated, they are difficult to remove. When the number of spam external links reaches a certain number, it will inevitably attract the attention of search engines. At the least, the weight of the entire website will be reduced.
3. Advantages and Disadvantages of Personalized Forum Signatures
I believe that making personalized signatures in forums is still helpful to increase the weight of the website, but the effect is not as obvious as before. However, if the proportion of personalized signature external links in all external links of a website is too large, it will also have an adverse impact. Because this kind of external link is very unstable and easy to lose, once it is lost too much, it will affect the website ranking. Therefore, we have to send this kind of external link every day to be effective. Once we stop working on the website, the impact will be obvious.
After knowing the harm of quantity but not quality of external links, let’s take a look at the high-quality external links that have been misunderstood by us.
1. Baidu Encyclopedia
Many SEO people have this understanding that external links on Baidu Encyclopedia must be high-quality external links. Some people even think that one encyclopedia external link can be worth hundreds of forum links. In fact, this is not the case. Baidu Encyclopedia is not as important as people think. In fact, he is not much different from someone who posts an ordinary post in the forum. Even if he is high, he is not that high. There is a case that illustrates all this. There was once a team that specialized in making encyclopedias. From September last year to April this year, they made nearly 5,000 encyclopedias, but the website rankings were not as good as people thought. In addition, a team called Baidu Tadpole is very active on Encyclopedia and is very strict in reviewing external links on Encyclopedia. Even if you do it now, there is no guarantee that they will not delete it. Therefore, we do not need to pay too much attention to the quality of Baidu Encyclopedia’s external links.
2. Baidu Knows and Tieba
Baidu Knows and Tieba, like Baidu Encyclopedia, are also mistaken for high-quality external links. In fact, this is not the case. This kind of link is not a high-quality external link as people imagine. We can easily deduce this. Baidu is now deeply troubled by spam information, and Baidu knows and Tieba are these. This is where spam is concentrated, so it is impossible for Baidu to give them a high weight. Baidu's own products are used for marketing and promotion, and external links are not a good place.
3. Website navigation
I believe many webmasters will think that if their website is included in those URLs for navigation, the quality of such external links will be very high. But is this the case? No, because the vast majority of current navigation websites have no weight or have very low weight. Except for some excellent website navigation such as 123, 114, 2345, 256 and other high-quality websites, other website navigation is actually a garbage dump of spam links, because it is easy to pass the review, so the quality of the included website can be You know it.
After knowing the dangers of only quantity but not quality of external links and the high-quality external links that we have misunderstood, let’s take a look at how to make high-quality external links.
First, let’s first understand the concept of external link contributors. Since it is impossible for the search engine itself to know the true quality of an article, it also has no ability to judge it. Therefore, the quality of an external link depends on the number of times it has been viewed, that is, the click-through rate. In this way, the spider will give it a corresponding weight based on the number of times it has been viewed, which is the so-called contribution value. The contribution value of external links is also high, so the impact it will have on the website will be greater.
After understanding what contribution value is, let's take a look at how to create high-quality external links - soft articles.
Among the many external link constructions, soft articles are undoubtedly very high-quality external links, and they are also the core of what this article will ultimately elaborate on. So how can we maximize the effect of soft articles? This is a question worth thinking about. We know that for ordinary corporate websites, it is impossible to write soft articles, because ordinary users simply will not read or understand professional articles. For example, if the website is for the steel industry, then we can imagine, will anyone read the article we wrote about steel? If no one will read it, then the contribution value of the soft article written in this way will be very low, and the quality will be very low. Naturally, it can't be higher. So how do we do it? It's simple, we can use our strength here. Since no one reads the professional articles you write, we can change to another group. For example, we can write an article about SEO, and then add a link to our own website at the end of the article, such as my website Mfsj1908.com ; and then put the article on the appropriate platform, which will generate Lots of clicks. In addition, if we just write soft articles and then publish them, it is not enough. We have to promote them, because the articles you write may not be read by anyone. If no one reads them, there will be no contribution value. Therefore, after we write the soft article, we must send it to some relevant QQ groups and forums, and spread it through word-of-mouth, so that it can form a high click-through rate, high contribution value, and ultimately form high-quality external links. If you're lucky enough to be forwarded and linked, that's even better. If we insist on writing 2-3 soft articles a day and promote them, there will be hundreds of articles a year. Then it will be difficult for your website to be surpassed by others.
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