On November 8, many webmasters discovered that the Google PR value of their websites had changed slightly, and authoritative data showed that this time Google updated the PR value in a very wide range, with almost half of the websites affected, including 26.03% of PR weights have increased, and 14.76% of PR weights have decreased. This change has undoubtedly restored the confidence of webmasters who were still worried that Google would weaken the PR value. The PR value is still an important reference data for measuring website quality in the future!
Now that Google has begun to resume updating the PR value, and the intervals between each large-scale update are getting shorter and shorter, the time between this major update and the last update is only about a month. It can be seen that Google has not only restored the PR value It not only refers to the quality of the website, but also restores the update of the PR value to normal levels. How should webmasters respond to this and let the PR value of their websites continue to rise? Then we must start from understanding Google’s role in website quality. The principle of calculating rice begins!
1: Website content is very important, and content relevance is even more important.
Google's search engine algorithm is more intelligent and can effectively analyze whether there is an inherent connection between the keywords of the website and the content of the website. Generally speaking, those websites with content and keywords that are very different will be rejected by Google. It is considered to be a spam website. Among the websites whose PR value has been reduced this time, many have such a problem, that is, the content is not related to the core keywords. It was originally a mechanical professional website, but there is too much entertainment content on the website. , although the content is updated frequently, it was demoted by Google because of its poor relevance!
2: Website external links pay more attention to anchor text and hyperlinks
Google's calculation of external links is slightly different from Baidu's. Baidu will also include some text links, but Google has adopted certain restrictions on text links, so the benefits of PR updates have become very weak. , so if you do Google optimization, you must bring anchor text links and hyperlinks as much as possible. This is also true. Now many webmasters are looking for experts in publishing soft articles and find them to publish them on some news source websites. Moreover, soft articles can also have hypertext and anchor links, which is conducive to Google's optimization. Therefore, if you want to optimize Google, publishing soft articles with hyperlinks is quite effective!
Three: Develop friend links. Friend links are more important to Google.
Google's algorithm is very intelligent and can capture the number of friend links of a website and the quality of the friend link websites. If the quality of the friend link website is very poor or has been K-ed, it will most likely affect the website's friend link websites. , so friend links are even more important. Of course, when doing friend links, you must pay attention to the quantity and quality of friend links. Otherwise, you may spend money on friend links without any benefit, and even bring harm to your own website. harm!
Four: Try to avoid Google’s spam website optimization as much as possible
Nowadays, many spam websites use search engine optimization to quickly occupy the search engine homepage and gain huge profits. However, with the advent of Google's latest algorithm, known as the Panda algorithm, the function of spamming websites has been greatly enhanced. Strictly refer to the click flow, page content and link status to judge the quality of the website. These are also the three main reference factors that give the website PR value. If it is a spam website, the scores in these three aspects must be very low, even if you have done a lot of external work. Chains and keywords are heavily stuffed, so without user votes, such a website can only be considered a spam website in the end!
The above four points are the author’s opinions on how webmasters should respond after Google’s PR update. It may be relatively simple, but only by doing simple things well can it be considered a very good website optimization! Source of this article: http //www.ruanwena.com/ was first published on admin5. Please keep the URL for reprinting, thank you!
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