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Hello everyone, my name is Muzi Chengzhou. Google’s recent actions are not small. Earlier, the technology blog website Search Engine Land reported that Google will punish websites that excessively use SEO technology. On the 23rd, another person broke the news on Twitter that Google recently announced that it has updated the Panda algorithm, which continues to change. Target It is for those low-quality websites. The adjustments of both algorithms are based on improving the quality of search results and improving the user's search experience. I personally feel that it will have a great impact on future SEO work. Today Xu Ziyu will introduce to you how we should deal with the Google Panda algorithm update.
Google estimates that about 1.6% of search queries will be affected by the "Panda algorithm update". If it targets domestic websites, it may be higher, because low-quality websites have become synonymous with many websites. These low-quality websites have a negative impact on the website. SEO optimization has a great negative impact. To deal with the Google Panda algorithm, we need to start by improving the quality of the website.
1. Understand the Google Panda algorithm and grasp the essence
Google's Panda algorithm is a very classic and efficient algorithm that was proposed in February last year. It mainly targets spam websites. After the algorithm was deployed, some large websites were punished, so small websites should not take chances. In the encyclopedia, Muzi Chengzhou learned that the essence of Google's Panda algorithm is based on the authority of the website, the originality of the content, and the trust of the user. Its judgment is based on clickstream (Clickstream), page content (page content) and links. Profile (link PRfiles), as long as it performs well among these three, it will not be classified as a superficial website. Therefore, what we need to do in response to the adjustment of Google Panda algorithm is the construction of high-quality website content, the assumption of high-quality links to the website, and the optimization of website user experience. In particular, user experience optimization will give our website It is of great help to improve user trust.
2. Improving website quality starts from a single page
In the previous article "Improving website quality starts with the quality of a single web page" I mentioned this point of view. A high-quality website does not mean that it can be achieved by improving the quality of one web page, unless your website only has a small number of web pages. Of course, , it is also difficult for a small number of web pages to gain the trust of search engines.
In order to improve the page quality of the website, there are two aspects that can be operated. One is about the code. We should optimize the code and streamline the code as much as possible. For example, search engines crawl DIV+CSS websites more than table-type websites. More quickly, for this situation, we can use DIV+CSS for layout to improve the download and index speed of search engine spiders. The other one is the content requirements. What we can do is to improve the popularity, originality, relevance, time-sensitive news hotness of the website content, etc. Generally speaking, as long as we can do one or two of them, we can solve it very well. Content quality issues. For example, our website is about IT information. Real-time consultation can help the website become a search engine news source. The quality of such web pages is very high.
3. Website link layout is based on high quality
Website links have a great impact on the quality of the website. One is the solid structure of the links within the site, and the other is the widespread distribution of links outside the site. However, whether it is inside or outside the site, one standard we must master is high quality. . The high quality of the site is actually an examination of the layout of a keyword. For example, if we know more about the value of some more important keywords, we will focus on providing more anchor text links to these pages in the site, and we can also give these keyword pages Make off-site anchor text links to improve rankings for these keywords. For link building outside the site, focus on choosing high-quality platforms. To give a simple example, everyone knows that soft articles are very powerful in external links. The most important thing is that the weight of the platform on which soft articles are released is very high.
4. User interactivity settings improve user trust
Google's panda algorithm attaches great importance to click stream, which allows us to see that website user experience is a very critical point for future SEO. How to improve user experience, in addition to increasing the website opening speed and improving the quality of website content, it is also necessary to interact with users more Interactive places, such as adding a message board to the website, allowing users to ask and respond to questions, and providing users with sharing tools to allow users to participate more in the dissemination of website information.
As for user experience optimization, I am still learning, so I may not talk about it lightly. Please forgive me, but I will talk about how to deal with Google’s panda algorithm update today. If you want to communicate with me, you can add me on QQ: 843745641
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