The concept of honeycomb landing page was created by me. It is extended from the SEO term ---- landing page. First of all, let me talk about the concept of honeycomb landing page: the so-called honeycomb landing page refers to those websites where a single landing page occupies the entire website. Ten percent of the total landing page volume. Just like bees landing on the hive, out of a thousand bees, at least 990 will land on the hive accurately, and 10 will land on the trunk or branch due to wind direction and other reasons. Today, one hundred IPs of your website visit your website through search engines or external links, and 40 of them land on four pages. Then these four pages are the honeycomb landing pages of your website.
The Theory of Honeycomb Landing Pages
The reason why I proposed the SEO term honeycomb landing page is because for a long time, the optimization of landing pages has been difficult: because the landing page is not fixed, the homepage can be a landing page, the list page can be a landing page, and the article page can be a landing page. Even a small site map display page can become a landing page, so since the concept of landing page was proposed, our SEO colleagues have always loved and limited it because we know that landing page affects website conversion rate. , the fluctuation of important SEO data such as browsing depth, page dwell time and repeat visitors. We hate it because we cannot control the landing page, because all web pages of our website may become landing pages. With the concept of honeycomb landing page, SEO workers no longer have no direction. They use the concept proposed by honeycomb landing page to conduct a comprehensive analysis of the web browsing data of their own website, and then organize it into a honeycomb landing page of their own website.
Optimization of Honeycomb landing page
Different honeycomb landing pages require different optimization ideas. Taking this homepage as an example, the homepage of most websites will become a honeycomb landing page. Most of the landing people on the homepage come from searching for target keywords, so the optimization ideas for the homepage should be It’s like this: 1 Analyze the psychological activity trajectory of people who search for target keywords
2. Based on the fair characteristics of the landing group, optimize the homepage elements in a targeted manner, including: picture content, columns displayed on the homepage, articles in the columns, bulletin board content on the homepage, design of online customer service functions on the homepage, etc.
3. After the optimization is completed, collect 20 to 30 days of SEO data, including: conversion rate, bounce rate, repeat customer rate, browsing depth, dwell time, etc.
4. Analyze the data. If the relevant data has a positive change compared with the historical data, even if it is small, then this homepage optimization is successful. Next, you only need to optimize the remaining honeycomb landing pages in sequence.
Honeycomb landing page is a new concept. The emergence of a new concept requires you to spend time to interpret it. After successfully interpreting it, you must use it to create benefits for your website. I hope that this SEO concept I created can bring something to everyone. Interest, I am Obsession. (Original source: Obsession personal blog http://www.msgtu.com/experience/490.html )
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