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What is anchor text? It is a set of keywords with a link. It can be a link within the site or a link outside the site. As long as there is a link with text, it is called link anchor text.
You can refer to how Baidu talks about anchor text below:
Anchor text is called anchor text in English. The name sounds difficult to understand. In fact, anchor text is link text. For example, if CCTV ( www.cctv.com ) is used as a link to the news channel on a personal website, visitors can enter the CCTV website by clicking "News Channel" on the website, then the "News Channel" is the CCTV website Anchor text for the home page.
Anchor text can be used as an evaluation of the content of the page where the anchor text is located. Normally, the links added to the page will have a certain relationship with the content of the page itself. Clothing industry websites will add links to some peer websites or links to some well-known clothing companies; on the other hand, the anchor text can be used as an evaluation of the page pointed to. The anchor text can accurately describe the content of the page pointed to. Add a link to Google on your personal website, and the anchor text is "search engine". In this way, you can know through the anchor text itself that Google is a search engine.
Generally speaking, the links added to the page should be directly related to the page. Search engines can determine the content attributes of the web page based on the anchor text description of the link pointing to a web page. For example, if other websites use "CCTV" to point to www.cctv.com , that means other websites have given me a vote in ranking for the keyword "CCTV". When this kind of link anchor article reaches a certain level, it will be of great help to the ranking of this keyword.
Anchor text also plays a role in search engines by collecting some files that cannot be indexed by search engines. For example, a photo of Maggie Cheung has been added to the website in the format of a jpg file, which is currently difficult for search engines to index (generally only processes text). If the anchor text of this photo link is "Maggie Cheung's photo", then the search engine will be able to identify this picture as a photo of Maggie Cheung. In the future, when visitors search for "Maggie Cheung", this picture will be searched.
It can be seen that choosing appropriate anchor text in web design will increase the importance of the web page and the web page it points to.
Related questions:
1. Is the anchor text a friendly link?
This is an anchor text. If you place your cursor on the left, you can see that there is a link above the text, which is the anchor text.
Friendly links can use logo image links or text links. Text links are a kind of anchor text.
2. Is the anchor text divided into on-site and off-site links?
As long as you use a text and a link, it is considered anchor text. There is no distinction between inside and outside the site.
3. How can you test the power of anchor text?
A webmaster did a simple experiment. On his blog and website, he used his girlfriend's name "xxx" to put a link to /bbs/. After a while, he found that searches on Baidu and Google
Thanks to Beijing SEO for your contribution