Nowadays, more and more medical industries are looking at the treasure land of the Internet and slowly developing towards the Internet. After all, the Internet has a large source of customers. This has to be said about a profession: Internet editor. As a medical web editor, you need to pay attention to more aspects than other web editors, because you are dealing with patients, and you must always put the patients' thoughts first, so that you can be a good medical web editor. So, let me discuss with you how to get started as an online editor.
1. Data organization.
When it comes to "data organization", I believe everyone will have a certain understanding of how to integrate some scattered information in an orderly manner. This is the first and most basic job of medical web editing. However, many entry-level online editors do not pay attention to this point. They are often eager to work and fail to do a reasonable organizing process. As time goes by, you will find that your work is very tiring. Because in future work, there will be too much text, pictures and other data that you need to collect now, so network editors are asked to pay attention to "data organization". So, what are the techniques for organizing data?
Let me take skin diseases as an example to illustrate: pick out the key points and classify them one by one. If you search on Baidu, you will know that there are more than 1,000 skin diseases. If every skin disease had to be sorted out, it would probably not be a small project. Therefore, according to the characteristics of your own hospital, you should sort out the skin diseases that are focused on marketing, classify them according to symptoms, common sense, treatment, and causes, and get them right. Only in this way can you lay a good foundation for future work.
In short, any job will become more proficient as you do it, and your ability to organize data will also grow with continuous practice. However, basic work such as data collection will not be effective in a short period of time. Only by accumulating a small amount can it show its power.
2. Content editing.
Content editing is an intermediate link, a relatively important link that cannot be ignored. Many people think that it is nothing more than piling some information together, but in fact, there are many issues that need to be considered. Let’s analyze it from two aspects: title and content:
<1>Title. The title is the main component of a website. In addition to the content page, it is basically composed of titles. Therefore, we cannot ignore the title. So what effect should the title achieve? At least a few short words or a dozen words should express the center and theme of your article, and at the same time attract your customers to click and browse. For example, if I want to write an article about not taking hormone drugs for psoriasis, the title of the article can be: Stay away from the harm of hormone drugs to psoriasis! This title not only expresses the central idea of the article, but also easily attracts clicks from patients.
<2>Content. For an article, if the content is clear and the meaning is clear, it is easy for patients to want to read it. So, what makes a qualified article? First, typos. If there are typos in the article, it will greatly reduce the patient's favorable impression of your website, and they may just close it. However, it is a different matter if there are typos in patient searches. Second, highlight the key points and use bold colors. It may be difficult to arouse the reader's curiosity with a long article, but if you highlight the key points for the reader, the reader will be more likely to read on. For example, the website address, time, etc. you want patients to pay attention to. Third, segmentation. If an article is divided into paragraphs, it will be clearer and more organized and beautiful for readers. Fourth, pictures. If you want to add pictures, the article will be both illustrated and textual, but the size must be reasonable so that it can be displayed faster and reduce the bandwidth pressure on the network.
3. Data analysis.
<1>Keywords. Keywords are what we study and are preferred by search engines. If you choose a good keyword, it will be easier for search engines to crawl and include it. For example, for psoriasis treatment, the keywords are psoriasis and treatment. You can expand and write many articles based on these two keywords.
<2>From the patient’s perspective. Ever since I started working as an online editor, my boss told me that everything should be patient-centered. At the beginning, I didn’t understand very well. How could I understand how patients think about it? However, after more than half a year of study, I gradually became more familiar with online editing. Be familiar with it, and at the same time understand what it means to start from the patient's perspective. Your article is written for patients, so only if patients agree with your article will the number of consultations and medical visits be generated. If there is no recognition, then your article is meaningless. Therefore, we must learn to understand the patient's mind, which is very beneficial to our work.
For medical website editors, it is not enough to just pay attention to these things. They should communicate more with other websites. Qingdao Dermatology Hospital ( http://www.66629131.com ), which I am responsible for, and my QQ: 331055515 , everyone can communicate with each other, exchange friendly links, and make progress with each other.
Editor in charge: Chen Long Author Xu Ziyu’s personal space