When it comes to SEO follow-up work, some friends may suddenly ask, what follow-up work is required? The ranking has been achieved, and just get money. In actual practice, this is not the case. Now Pengfei would like to share with you why we need follow-up work for SEO. Do something specific.
1. The importance of follow-up work
1. Continuous stability of the website: When we realize the ranking, it does not mean that the website ranking is stable at this time. The stability of the ranking ultimately means stable IP, PV, and crowd residence time, so if you want your customer’s website to be stable , we must continue to maintain, one is the analysis of competitors, and arrange the work progress according to competitiveness.
2. Customers’ recognition of us: Stable ranking does not mean the actual conversion rate of customers. Only after a period of time can customers truly achieve conversion; anyone who has done SEO orders should understand that when customers often urge you, it means that customers There is currently no conversion rate. When the customer stops urging you, it proves that the conversion has been successful (he no longer has time to urge you). If this effect is achieved, then the website ranking has been basically stable, and the maintenance speed can be slowed down accordingly.
3. Implementation of expanded services: When the conversion rate of customers increases, first, customers will add additional services to us. You must know that as long as you create profits for customers and achieve the ratio of customer investment and return, then customers will also be very humane. oriented, he will provide you with other services or introduce you to SEO orders. So, friends, do your best and sincerely serve your customers, then it is only a matter of time before you expand your services.
2. What should be done in the follow-up work of SEO?
1. Maintain optimization working status: First of all, good optimization working status is a basic habit that we should develop. Then during the service process, when your website ranking is stable, we can appropriately adjust our optimization according to the situation of competitors. The execution strength should be analyzed according to the nature of the keywords, how to get the maximum conversion rate for customers, while changing the strategy, we should consider more for customers and readers, let our SEO act as a link to achieve online to offline transformation.
2. Further communication with customers: The first step of communication is mainly to communicate with customers about product knowledge and transformation directions, because even if we communicate with customers several times, we may not really understand the product. If we do not understand the product, we will not know the various aspects of the product. Nature, usage direction, and even maintenance direction. Only when we fully grasp the product details can we create more articles that are in line with customers and readers, and in this way can we better improve the conversion rate.
3. Ask about customer conversion results: When you steadily rank your customers, you should be more concerned about the actual conversion of customers. You must know that only when customers make money can we make profits sideways. We do SEO. The purpose is also to make a profit. Creating the maximum profit point with the minimum cost and making more people profitable is our ultimate goal. Therefore, we must care about the actual conversion effect of customers.
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