As a new generation of webmasters, when it comes to optimization, everyone knows that "content is king and external links are king", but they have been imitating and following, unable to fundamentally understand the fundamental basis of website optimization. Web page similarity is the key to search results. Judging the eye-catching content of web pages and whether the information is repeated are important factors. So how can we reduce the similarity of website web pages? Today I am a little excited to share some experiences in reducing the similarity of web pages:
1: Clarify the content direction of the website
As the webmaster of the website, every content is built by myself. I think before building it, every webmaster will clearly know the content direction. To determine the direction of the website content module, you must do a good job in the content module because of the content. For the page layout and content source of the underlying page, it is important not to use the exact same page layout. At least you can use different CSS+DIV to prevent consistency in the page layout.
2: Determine the weight order of web page content
Web pages are composed of modules, and different modules always represent different content. The importance of the content will determine the order in which we use the content. The author here emphasizes that the purpose of the website is to make profits, but the website is fundamentally about users. User content design will not end well in the end. When determining the content modules and sequence, attention should be paid to keeping product placements and content separate.
Three: Adjust the implementation method of web page content
Web pages are made by designers, content extraction is done by programmers, but content crawling is done by search. After understanding the above points, implement it according to the important order of web page content and the separation of "internal" and "broad". Advertisements should not be regarded as part of the web page. Advertisements are only the revenue of the webmaster, so advertising information can be embedded. The page is implemented by adding JS calls, which can not only achieve the effect of advertising, but also ignore this part of the content when crawling in the search, which is equivalent to reducing the content of the page and is more conducive to presenting the text content of the web page.
Four: Quantity control of website content
The most important content in a web page is text content. Text tracing is currently the distribution method with the highest carrying rights for hyperlinks. Therefore, when designing a web page, you need to write the quantity requirements for the text in the web page. For example, on a news page, the editor is required to publish news. The minimum amount of news content should be greater than the text content, and the proportion of text content on the web page should be increased as much as possible.
Successful webmasters always put in more sweat and labor than ordinary webmasters. The website itself is the foundation of the webmaster. Improving the similarity of webpages is more conducive to searching and identifying the subject content of webpage content, and is also conducive to the theme and key points of webpages. Word ranking, I would like to remind all webmasters that the similarity of web pages is less than 50% in my opinion.
This article comes from http://www.kidsnet.cn , A5 first release, please indicate the reprint, thank you! (End)
Editor-in-Chief: Chen Long Author’s personal space on kidsnet