I believe everyone is familiar with this term "Baidu Bidding". Especially business owners from all walks of life and those working in the Internet industry.
Regarding Baidu bidding Wuhan SEO Leya, I have some personal opinions. I will talk about it here today. I hope it will be helpful to friends who don’t know much about Baidu bidding.
What is the key to Baidu’s bidding! I think there are the following three points:
"Keyword segmentation" "Estimated bid" "Website click-through rate"
1. Keyword segmentation: Baidu bidding promotion positions are divided into quality levels, with a total of one to three levels. The first level occupies the right side of the web page, the second and third levels occupy the left side of the web page, and the third level occupies the top left side of the web page. Keyword segmentation directly affects the quality level of the website. If your keyword segmentation technology is good, the quality level will be high. If your keyword segmentation technology is low, the quality level will be low, so keyword segmentation is very important. How can we achieve good word segmentation skills and high quality? I think: 1. Be patient 2. Break down the words as detailed as possible 3. Practice more
2. Estimated bid: In Baidu bidding, you have to pay to occupy the promotion position. How much should you pay to occupy the first place in the promotion position? There is an estimation procedure here.
The first is an algorithm for Baidu ranking:
for example:
Bid quality score ranking actual click cost
1.5 3 4.5 2 1.5
1.6 2 3.2 4 1.41
1.7 1 1.7 6 1.7
2 3 6 1 1.51
1.4 2 2.8 5 1.4
1.9 2 3.8 3 1.61
Bid × quality = rating. The highest rating means the highest ranking. The actual click cost cannot be higher than the bid. The actual click cost algorithm is: the actual click cost is the bid of the lowest-ranked first-level quality website. The first-level websites are placed on the right side of the webpage and do not participate in bidding. For the second- and third-level websites on the left side of the webpage, the actual click cost algorithm is: take the last bid on the left side of the webpage as the base for the actual click cost. The actual click cost of each company ranked higher is one penny more than the bid of the company ranked next. But because the actual click cost cannot be higher than the bid, so if the calculated cost exceeds the keyword bid, then it will be calculated according to the bid, that is, the actual click cost will be how much the bid is. If it does not exceed the bid, it will be higher than the next bid. One penny counts.
This is the Baidu ranking algorithm, and our estimated bidding procedure is "the total number of website rankings × 0.01 = the difference between the first ranking and the last ranking", "then the minimum bid + the first and last ranking The difference between one × 1.5 or 3 = first bid”.
The minimum bid can be found in the keyword bid in the Baidu promotion account, and ×1.5 or 3 is the actual click cost shown through the data. It is the approximate difference in click cost between each ranking merchant, which is very effective. In this way, we can calculate how much the first place will cost. If the quality level is high, you can spend less money and still rise in the rankings. If the quality level is low and the bid is high, the ranking will go up, but if other merchants pay a penny more, the ranking will drop. It is not cost-effective to pay too much. "Baidu is happy, but the merchants are down."
3. Website click-through rate: If there is no click-through rate, ranking is useless. How to increase the click-through rate? I think there are several points: 1. Improve the quality of keywords 2. Add keywords 3. Use "questions", "affirmations" and "statements" for keywords.
Improving keyword quality and bidding can naturally improve rankings. The higher the ranking, the higher the click-through rate.
Add keywords, multiple keywords point to the website, and the click-through rate will naturally be high.
4. Keywords mostly use "questions", "affirmatives" and "declaratives". In many companies, they are not used because these are difficult to distinguish. But I think that on the contrary, these "questions", "affirmations" and "statements" bring more clicks to the website. Because people usually like to search for words such as "Where is the best brain hospital" and "How much does it cost to get a double eyelid surgery?", so using more of these words can also increase the click-through rate.
Well, this article ends here, I hope it can be helpful to everyone.
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Editor in charge: Yangyang author Le Ya’s personal space