There are a proliferation of personal SEO blogs and SEO training institutions on the Internet, and because the entry threshold for the SEO industry is low, entry-level website SEO optimization can start a business for others with great fanfare as long as they master the most basic article updates and external link publishing methods. Provide website ranking optimization services. As a customer, how to correctly choose a powerful professional SEO website optimization company has become a very tangled issue. If you are not careful, you will lose all your money and rankings and question the website optimization SEO industry. The most important thing is that it will affect your own Word-of-mouth and the first impression on a customer, I think this customer will never come to you to renew an order from now on, let alone word-of-mouth marketing. In response to this phenomenon, Xi'an SEO consultant summarized the basic professional skills that those engaged in SEO optimization must possess. Only by doing the most basic search engine crawling experience, which is what we often call on-site optimization, can we lay a solid foundation for future external optimization work. Make SEO work more effective with half the effort.
1. Website environment debugging capabilities
1. Web server setup
Dynamic website programs must be executed with web server script support. Currently, the mainstream WEB development languages are mainly php, asp, jsp, .NET, and CGI. Each has its own unique advantages. As an SEO personnel, you must have basic website server setup capabilities, even if Even if you haven't practiced it yourself, you still need to learn and understand its installation steps and execution principles, so that you can see the essence clearly through the phenomenon.
2. Website runtime error
Various errors will inevitably occur when the website program is running. If you do not have the ability to solve such problems as soon as possible, you know the disaster it will bring to the ranking of the website. It is better to rely on others than to rely on yourself. Even if the website has a dedicated person responsible for technical support, then you have to be shameless and flatter others to solve the problem as soon as possible. Therefore, the professional SEO industry contains too many technical levels. The professional skills required are not only one or two website development languages, but more requirements are to achieve all-round proficiency, super invincible and abnormal SEO.
3. HTML, div+CSS basic code
HTML tags are the oldest and most basic level of knowledge in website development languages. It is essential for qualified SEOs to understand them. The most common method is to view the source code items on the homepage of the website to analyze whether the website structure is conducive to SEO website ranking optimization. If it is unreasonable, take it or change it. The combination of DIV+CSS can replace and adjust the website style template without changing the website source code. This is the framework layout method recognized by the Internet industry as the most conducive to website SEO optimization.
2. Search engine crawling experience
1. Robots index file
Major search engines have fully supported the crawling and analysis functions of robots index files. Since the search engine officials have recommended you to do so, then you are still stubborn about saying that robots.txt has no effect on website rankings. You are still claiming to be one. It's professional SEO optimization. Isn't this undoubtedly equivalent to slapping yourself again? The website ranking has not changed significantly through robots indexing. This only shows that your observation and data analysis skills are too poor, or that the internal structure optimization of your website is really bad. Even if the robots indexing mechanism is configured, search engines still find it difficult to crawl. .
2. sitemap website map
Baidu Webmaster Platform has also begun internal testing of the SITEMAP submission function. Xi'an SEO just received the Baidu SITEMAP invitation code a few days ago. Friends who want to experience the Webmaster Platform can check out this article on Li Zheng's blog which introduces SITEMAP in detail. Submit function. It is also worth mentioning that SITEMAP files can be written into ROBOTS files to improve the efficiency of search engine content crawling. For the rule setting method, you can refer to the robots.txt file in the Xi'an SEO root directory. If there are too many URL pages on the website, the SITEMAP file will take up more space. You can also compress and package through SITEMAP and index all branch files into the main sitemap.xml file.
3. 301 domain name redirection
Usually we use common domain names with www. Strictly speaking, domain names with 3w belong to the second-level domain name under the main domain name branch, which is completely similar to blog.xianseo.org. However, usually all visual editors only Supports resolution of 3W common domain names. If you want to resolve other second-level domain names, you must rely on the http protocol prefix (http://) to resolve other second-level domain names normally. For search engines, it is not these second-level domain names that have the most natural weight, but of course the primary domain name. So from an SEO perspective, Xi'an SEO consultant recommends using the primary domain name to focus on website ranking optimization, but 3W domain names cannot be "simply settled." The best way to make a living is to use 301 domain name redirection rules to jump 3W commonly used domain names to the main domain name, so as to maximize the weight of the main domain name.
4. Pseudo-static rule configuration
For system programs or CMS that cannot generate static files for dynamic websites, the setting of pseudo-static rules is an on-site optimization strategy that SEO should consider first. Static website URLs are very conducive to search engine crawling and can greatly and efficiently increase the speed of website inclusion. However, the update speed of website snapshots plays a vital catalytic role in the comprehensive ranking of the website. It is also indispensable in website SEO optimization. Missing basic skills.
Based on the above points, we regard the comprehensive parameters of the website as a batch of variables in programming development. It is assumed that PR, Alexa, SITE, DOMAIN, QUICKPHOTO, HTML, SITEMAP, ROBOTS, 301, and Rewrite that affect the website ranking are regarded as website parameters. , then only by systematically performing comprehensive SEO optimization on the above aspects can we gain an overwhelming advantage in the ranking competition of many website search results. If every small detail is done to the extreme, why worry about the search engine not giving you incremental weight? I think that even if If you don’t do the stupidest external link work, the website ranking will be searched, you know. After reading the above summary of on-site optimization techniques for search engine comprehensive ranking optimization and improvement by Li Zheng SEO Consultant, comparing and measuring our own strengths and weaknesses is that our SEO staff should continue to learn the professional quality of being low-key and enterprising.
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