A successful website needs to increase the number of visits and provide better conversion of the products and services provided. The inclusion of its website is particularly important. More than 95% of users find your website and products through search engines. The share of your website in the vast number of search engines is also one of the important factors in being retrieved. The more websites are included, the more content will be searched, at least there is a chance of this.
Friends who do website promotion or SEO know that a high-quality website will gradually increase the search volume of the website as the content of the website is updated. If the included volume does not increase, it means that your website must have some problems. problematic. I also often see forums where people are asking how to solve the problem if their website’s inclusion volume cannot be increased and the snapshots are not updated. Now based on my personal experience, I will share 9 tips to increase the indexing of your website.
1. Keep the official website updated frequently. Maybe in the early days of the website, when the website is updated, you won’t see the inclusion or snapshot changes. Because of this, we have to stick to it. Search engines have an assessment period. We can observe the website space log and check the crawling of spiders. If the crawling of spiders is normal, then we need to keep updated, because after the assessment period, the inclusion will increase dramatically. There is no standard for the specific cycle. The cycle varies according to the quality and competition of the content. Generally, there will be an inclusion in about 2 weeks, and there will be a large increase in inclusion every week in one to one and a half months.
2. Check the stability of the website space. As I said in the previous article, if you can't see spiders crawling, you need to consider whether the website is not included because of the influence of the website space. I have also encountered this problem because other websites under the same host IP have been punished. Your website is also implicated. This is not to say that shared hosting cannot be used, but the cost of building a website must also be taken into consideration. We can periodically check the inclusion of host websites under the same IP. If there are large-scale problems, then our website needs to be transferred.
3. The quality of website content. It is best for website content to be original. Everyone knows that the quality of original content is high. What should I do if some friends say they can’t write articles? In fact, articles can also be written. If we are building a corporate product website, we can take the company’s picture album or product description, move the text to the website, use tips, methods, etc. You can write everything. Just keep updating. It is recommended that the new website should update one article a day. If you stick to it, it is not a small amount. It is not recommended to collect hundreds of items a day and then do nothing for a few days.
4. The website structure should not be bloated. Nowadays, it is popular to use DIV+CSS to build websites. Compared with the commonly used CMS we use, it is possible. Corporate websites can be modified using commonly used blog programs, and it should not be too complicated. It is recommended not to use a website system with loopholes. Security comes first. A bloated website and Trojan horses are also one of the reasons that affect the inclusion of the website. It is very important for the website directory to be clear and the homepage to make it easy for search engines to retrieve the entire content directory of the website.
5. Website promotion skills. The foundation of the website must be solid and it also needs external promotion. The aroma of wine should also be brought out to tell everyone that promotion is king and content is king. There are many promotion techniques. We can promote according to our own advantages. The best way is to be comprehensive, but we still operate according to the resources we are good at. If you are good at writing articles, you can have more links, and if you are good at resources, you can have more links. If the same promotion method is perfected, it will definitely be successful.
6. Frequency of submission to search engines. On this point, someone may no longer do it. I did a test before, not doing any external links, and then updating the website content + submitting it to search engines, and submitting it frequently, such as once a week. One month later, the website’s inclusion volume and external links have also greatly improved. Therefore, when our website is not included, or the snapshot is not updated, submitting regularly to lure spiders over is also a good method, and it doesn’t take you long.
7. Check the export of friendly links. It’s not our power, we need to consider the quality of our website. Some friendly link websites are good at the beginning, but after a few months, I see that their websites are not updated, they have advertisements, and they sell links. I suggest you get rid of such websites. I can’t give them to you. Bring quality, but it will bring down your website. Therefore, we must also frequently check the export, snapshot, collection of friendly links, and the export of external links. If it doesn’t work, get rid of it. Many people’s websites sit idle for a year without updating.
8. Observe space logs and learn to analyze them. We can see the spider crawling patterns through the space logs, which generally have time patterns. We need to ensure that the website space is stable and the content is updated before the spiders arrive. This needs to be done before the spiders arrive. Only after arriving in this way can we have “food” to eat.
9. Enforcement of rules. Building a website does not happen overnight and requires long-term maintenance. Whether it is exchanging links or updating the website, it requires frequent maintenance. The initial frequency is higher, and later it can be updated and promoted once every few days to maintain maintenance. Many webmasters only have three days of enthusiasm when building websites. They are very enthusiastic about the project on the first day, then buy space and domain names on the second day, then build the website, and then promote it on the third day, hoping to start having success on the fourth day. Effect, do you think this is effective?
The above 9 points are my sharing of tips for increasing website inclusion. They are my actual operations and I share them with you, hoping to learn from them.
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