Most e-commerce websites generally feel that the number of included pages on their website is low due to website positioning or product structure. Of course, for e-commerce websites, the more effectively included pages, the better. Each page is equivalent to a soldier, and the higher the number of pages, the better. If there are more, the chance of winning the war will be greater. How to increase the number of included pages requires detailed analysis of the specific situation:
1. For some vertical e-commerce companies, due to the single product structure, the number of product SKUs is small, and the number of overall pages is also small. Even if the inclusion ratio is high, it cannot break through the ceiling of the total number of pages. For such e-commerce companies There are several solutions:
A. Increase the number of product aggregation pages, such as lists, topics, tags, or filtering pages. These pages are basically secondary mining of product attributes, user needs, etc., the "keyword blasting" Wang Tong mentioned before "Method" actually belongs to the mining of product attributes. This method involves data analysis and program development. The cycle is relatively long, but the traffic is more accurate and the conversion rate is relatively high.
B. Add additional product-related pages, such as galleries, reviews, etc. By expanding each product, the number of pages will increase geometrically, and the quality of traffic will also be relatively high. However, it should be noted that this method is a double-edged sword. , on the one hand, it can promote the ranking of the entire site's products, on the other hand, it may cause non-key pages to seize the ranking of key pages.
B. Add content management system pages, such as Q&A, encyclopedia, CMS, BBS, BLOG, etc. The purpose of these contents is not to directly attract direct buyers to enter, but to attract users to enter through various forms of content, and then Direct traffic into the mall to form transactions. This method may be the fastest way to achieve results. As long as you do a little data mining and then expand the content, the traffic will soon increase. I have seen many e-commerce companies using this method, but this method should be used with caution. Although You have gotten a relatively good traffic report, but you need to consider whether the gorgeous report is useful for the website or does it just increase the load on the server?
2. For websites with low weight, we often encounter this situation. No matter how much content is added to a website, the number included in Baidu cannot increase, or even decline. This situation may be caused by the low weight of the website. The low weight results in a low search engine crawling frequency, coupled with the high content similarity and other reasons. After the search engine indexes a batch of new data and compares it with the old data, it finds that the duplication is relatively high, and will delete the data it considers to be duplicated. , Experiments have shown that the higher the weight of the website, the smaller the proportion of duplicate deletions will be. The solution is to try to improve the quality and quantity of external links. There is no simple method.
3. For websites with chaotic structures, although search engine spiders can now crawl very complex website structures, they prefer simplicity, so it is very important to build various forms of navigation, channels, maps, etc., and understand the key points of each level. After the relationship is established, what you do is to open up the channels between all pages to make them relevant, automatic, and hierarchical.
4. For websites with messy code or a large number of overall pages, how to make search engine spiders crawl more pages within a certain period of time without being deleted later is the most important thing. How to crawl pages by search engines The time will depend on the size of the page. The larger the page, the longer it takes. The longer the page loads, the longer it takes. So try to reduce the code size of the page and reduce the HTTP requests of the page. Baidu statistics also added website speed. Testing tools, it seems that Baidu also hopes that webmasters can pay attention to this aspect. Besides, to avoid being deleted from the index database by Baidu later, try to keep the content of each page unique. This is not only reflected in pseudo-original articles or product information, but can also be controlled by retrieving content from the page, such as related articles or products, to avoid being deleted. Treat as a duplicate page.
Of course, the number of included e-commerce websites is low, not only the above four situations, but also more complex situations. As long as we analyze it with the mentality of a cook and a cow, we will find the root cause, and then prescribe the right medicine to solve the root cause. Question, if you have more questions about e-commerce SEO, please feel free to communicate with me. Weibo: http://t.QQ.com/lichunhua
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