Friends who do SEO all know the "28/20 rule" of traffic, that is, more than 80% of the traffic will be concentrated on long-tail keywords, and the quality of long-tail keywords is higher than that of short keywords, and it is easier to generate transactions, so many websites They all work hard on long-tail keywords. However, some websites find that the inclusion rate is always low, and it is becoming less and less, and even only the home page is left. If the inclusion rate is not high, how can we talk about the long tail? So how to increase the inclusion volume of the website? Let me tell you a few tricks. , just do it.
1. The website is static.
If the website contains not much content, then find a way to make the website static. If there is no way to generate static, use pseudo-static. If there are technicians who can make a static program, then generate static. There are several benefits to generating static pages: static web pages are accessed quickly, search engines prefer static web pages, and they are easier to include. But if there are a lot of included articles, then start with the columns with fewer included ones. If you directly make the entire site static, you may be demoted.
2. Regularly and quantitatively update original articles.
Search engines prefer original articles, especially websites that publish original articles regularly and quantitatively. We should follow their preferences and publish original articles regularly and quantitatively. If you have fewer people, publish 1-2 articles per column every day. If you have more people, you can publish a few more, but you must remember: timing and quantity. Don’t update today and not update tomorrow, or update two articles today and update tomorrow. one. If you persist in this way, it won't take long for your website snapshots and inclusion volume to increase rapidly. Even those article pages with poor quality that have not been included in the past will be included.
3. Focus on updating one column to highlight the topic.
Some websites may have too many columns, too few staff, or other work, so they cannot update so many columns every day. Then you can consider updating one column in a concentrated manner, even if you set aside 2 hours a day to write two or three articles every day. Update them. The effect of updating one column intensively is better and more obvious than updating all columns together. I once took over a travel website. Since the content was the same as that of most travel websites on the Internet, and the website was a small site, the number of inclusions had been hovering around 30, so I asked their editors to focus on writing Q&A. Using questions and answers as long-tail words, after a month of hard work, almost all the pages of the website were included, and it reached the point where articles can be included in seconds. Through this method, not only will the column you published will increase the inclusion, it will also drive the weight of the entire site, improve the homepage keyword ranking, and increase the inclusion of the entire site.
4. Reasonable internal links.
The search engine spider is an extremely mentally retarded robot. When your website is not famous yet, it cannot explore your website indefinitely, so you should try your best to put the latest updates on the homepage, columns and other important pages. Above, these important pages are frequented by spiders. When they see these recently updated things, they will check to see if they are good things. If so, they will take them away. Reasonable internal links can not only increase the number of included pages, but also allow these pages to obtain better rankings.
5. Appropriate amount of external links.
I once took over the website of an exhibition company. At that time, there were only 3 included, the snapshot was not updated, PR1, ranking more than 30, and an article would be posted about once every two weeks. After I took over, I found that the website program was an ASP program, and its structure was worse than that of a beginner. Basically, each page had an ASP file. I don't understand ASP and can't modify it, and they don't have the technology, so they had to focus on publishing articles in one column for two weeks, but the effect was not obvious. Although the home page snapshot is updated every day, the published article pages can be included every day. But other inner pages are not included. Considering that the PR is only 1, it should be that the weight of the website is too low, so I spent 2 hours to change 30 friendly links on the homepage, and continued to publish original articles. OK, it was an immediate success. The number of included numbers soared from more than 70 to 800 after one update. many. There is an episode here, saying that when I was changing links, there was a person who refused to exchange with us because my collection was low. I told him that I would surpass him in a week, and I did it, haha.
Summary: In fact, having said so much, there is only one way to increase the number of included websites: original articles. As long as you have enough original articles, update them regularly and quantitatively every day, and combine them with some internal and external links, it is not difficult to get your website included!
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