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When we do online promotion, especially bidding advertising marketing, what we worry about most is probably false traffic. False traffic not only fails to bring us any customers, but also continuously wastes our advertising fees, and also damages the server or virtual host. Brings stress. Therefore, learning how to judge false traffic is an indispensable part of learning online promotion, especially bidding marketing.
To analyze whether network traffic is true or false, we must first explain what false traffic is. Personally, I think that fake traffic is the traffic that I get by changing IP addresses or the traffic that webmasters click on each other. For example: a website can have hundreds of thousands of IP visits per day. The webmaster of this website is now selling advertising space to you, and the monthly subscription price is only 500 yuan. You must be very excited and think that you have made a lot of money. Of course, if the access IPs of this website are all real, then you will indeed make a lot of money, but if the traffic of this website is all brushed, then the traffic is useless. Some notifications may ask strangely: Although the IP is fake, it is still traffic anyway. Is it really not effective at all? After all, those are hundreds of thousands of IPs. Haha, to answer this question, give me the simplest example and you will understand. If you change IPs all day long and click on your own website, you can probably get thousands of IPs in a day. However, these IPs are all brought by you clicking on your own. How can this be effective? Besides, now There are so many businesses selling fake traffic, so it is very important to learn to judge whether a website’s traffic is genuine or fake. This article introduces 3 methods to determine the authenticity of website visits.
Method 1: Analyze roughly through traffic analysis tools. http://tool.admin5.com/Alexa You can use this website to query the approximate data and Alexa ranking of the target website. Although there are deviations, it can still be used as a good reference. Enter the website we want to query above, as shown in the picture:
The following results are obtained:
Method 2: Check by checking the website. If a website claims that its traffic can reach 100,000, but Baidu only includes a few or dozens of pages of the website or even none at all, this shows that it is very difficult to achieve. If the few pages included in the website have relevant keywords, they will be very popular and rank high. Enter: site:www.*****.com in the Baidu search box to check the Baidu inclusion status of a website.
Method three: Check the traffic statistics of the website. Generally, if you want to purchase advertising space on a certain website, you can ask the website's webmaster for its website traffic statistics. After obtaining the traffic statistics, we need to see how many IP addresses he has, as well as his repeat visitors, browsing depth, and page dwell time. If a website's IP is very large, its PV is close to the number of IPs, and there are basically no repeat customers, then the traffic of this website is either fake or of poor quality. Advertising space will not have much value.
Method 4: Check the keyword ranking of the website and whether bidding has been conducted. If a website has a strong search engine ranking for some popular or industry-popular keywords or has a bid to purchase keywords, then it can get appropriate traffic even if it is not included much. If there is no bidding and the ranking is not good, it will be difficult to get more visits no matter how many or few inclusions are included, then the traffic of the website is questionable.
The three methods introduced above are only a rough reference, and they do not completely represent the actual number of visits to the website. After all, it may be difficult for outsiders to judge from some data except for the webmaster of the website. The number of visits to a website is true or false. However, these solutions can basically determine whether the number of visits to a website is really large or fake. I hope it will be helpful to all of you who are promoting your website and products. Works from www.hehuawang.com.cn , please indicate when reprinting!
Editor-in-Chief: Chen Long Author Second Ocean’s Personal Space