At present, the Internet is developing rapidly, the number of Internet users is rising sharply, and online marketing has gradually become the mainstream of sales. Website optimization in online marketing is nothing more than one of the most respected sales methods at the moment. For small and medium-sized enterprise website optimization, doing a few main product keywords is already considered successful Internet marketing. It is understandable that website optimization of small and medium-sized enterprise websites is much simpler than other types of website optimization. It can be simply understood that the main If the product keywords are on the Baidu homepage, it is already a success. But reality is often not as beautiful as we think. Many business owners have reported that their website optimization is very good, but they receive very few orders. What's the problem? Several keywords appear on Baidu's homepage, and the website's PV per day is very high, but it just can't bring in orders. Many people should understand this, which means that the conversion rate of the website is very low and the bounce rate of customers is very high. The reason is that the user experience of the website is very poor.
We can judge the conversion rate of the website through the traffic statistics of the website. Let me give you an example of my own. I work in a medical device company and am responsible for website optimization. The traffic of the website in the early stage of optimization is very limited. The number of visits in a day is about 20-30, customer consultation 1-3, which shows that our website conversion rate was very low at that time. The reasons for this phenomenon are as follows.
1. Some major keywords are not ranked well (excluding already optimized websites). A well-ranked website must have a lot of traffic.
2.Titie. A good title can attract more customers and make you stand out even if your website ranks poorly.
3. Website opening speed. The pace of modern life is fast, and there are thousands of the same information on the website. No customer is willing to wait for half a minute for your website (excluding old customers and brand effect)
4. The internal structure of the website. A good website knows how to highlight its main content so that customers can see it at a glance; the aesthetic design inside the website is equally important, after all, it must make customers look comfortable.
5. Website plain text page. Plain text pages including about us, contact information, payment methods, etc. are required to have reasonable layout, and appropriate text should be bold and black, so as to give customers the impression of seriousness and seriousness.
Analyze the reasons and make corresponding changes. In addition, other major keywords have successively risen in rankings. The daily visits to the website have increased significantly, and the customer conversion rate has also greatly increased. In less than half a year of optimization, the transaction volume of the website has increased. It has reached 600,000. Hard work really pays off. The effort paid off.
Daily statistics of website traffic and customer inquiry data are obtained. By comparing the two data, the website conversion rate can be obtained. Based on this data, the deficiencies of the website can be analyzed and effective adjustments can be made to your website accordingly.
Website optimization is the foundation of online sales, and user experience is an important deciding factor. The two complement each other and are indispensable. A website that truly considers the customer's perspective is a successful website.
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