In 2011, which is coming to an end, as optimization staff, we are talking about search engine events every day. But in this special year of 2011, what events outside China have reshaped the search engine or search engine optimization market? So without further ado, let’s take a look at some important search engine and SEO events in 2011.
1: Google Panda Update
Google’s Panda algorithm update is to better improve the quality of the search engine’s search results. However, the Google Panda algorithm update in 2011 caused a lot of problems for many webmasters or optimizers. Website rankings and traffic dropped significantly. Some sites that were not updated promptly with this algorithm had to change their business models.
2: Google’s encrypted search
Secure Sockets Layer (SSL) search is an encrypted search feature launched by Google in 2011 that allows users to encrypt their search query results. In October, encrypted searches were enabled by default for anyone logged in to Google. The impact of this search on our optimizers is that our SEO tools cannot query and analyze related confidential search data, including Google's webmaster tools Google Analytics.
Three: Social signals are included in ranking factors
With the development of social networks such as Facebook, Twitter, and LinkedIn, as well as the development of Google+, a social networking site launched by Google this year, social signals from social networking sites are being included in search results ranking factors and affecting our search rankings. Facebook and Twitter are currently widely integrated into websites and are used as a corporate image to simply handle customer feedback as well as positive and negative information. Among them, Google+ has the greatest potential for impact on rankings, because after all, it is Google’s own product.
Four: Yahoo’s Site Explorer query tool shuts down
As part of the cooperation between Yahoo and Bing, Yahoo shut down its external link query tool Site Explorer in November this year and recommended that users switch to Bing's webmaster tools. Yahoo's Site Explorer actually launched about a year before Google's Webmaster Tools, and became a tool used by many optimizers. Yahoo's Site Explorer can spy on your competitors' sites and is a free tool.
Five: Updates to Google’s Fresh Algorithm
More than a third of search results, around 35%, were affected by Google's new algorithm update. This algorithm puts forward requirements for the freshness of the site's content. Fresher and higher-quality content will receive better rankings.
Six: Search Alliance between Yahoo and Microsoft
Yahoo and Microsoft reached a search alliance in 2011, with Microsoft's Bing search providing search results for Yahoo's searches. On the surface, the alliance is to provide users with faster and more valuable search results. However, in fact, Google is still the leader in the search industry and plays a leading role. The alliance between Yahoo and Microsoft can, to a certain extent, Keep Google in check.
In 2011, there are many major events in the search and search engine optimization industry that deserve our attention. Look forward to better developments in search and SEO in 2012. This article is compiled and edited by the Agricultural Information Network http://sannong.cuncun8.com . Please retain the source for reprinting.
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