The rapid development of the Internet has caused constant changes in search engines. However, no matter what adjustments are made in the future, the center will always be the users. Providing valuable information to users is the foundation of search engines. On the other hand, SEO also In line with the needs of users, we are making adjustments. Today, I will briefly analyze the development of SEO and the changes made by search engines. I hope that reading this article will be of some help to webmasters.
SEO and search engines have the same goals
Generally speaking, the goals of SEO are consistent with the goals of search engines. SEO is to make the website more usable and get more traffic, while search engines are also to allow users to find the information they want. For SEO personnel, the most important thing is to provide some original articles that are valuable, related to the website theme, and preferably high-quality. What the search engine has to do is to use its own algorithm to search for all qualified content. This kind of calculation will eventually return high-value, helpful content to users, so SEO and search engines coexist with each other.
The SEO era of keyword accumulation
SEO has not been developed in China for too long. In the early days of SEO, the most common method used by webmasters was keyword stacking, and this method was very easy to use. Put a lot of target keywords in the title tag, keyword tag or in the body of the web page, and you will have good rankings and traffic in a few days. Many webmasters will even put a lot of words that are not related to the content in the web page. This enables intercepting large amounts of traffic from search engines. But the good times did not last long. Many webmasters began to use this method to crazily pile up keywords or abuse tags. At this time, the quality of search will definitely decline, and it will also directly affect the search engine. Alta Vista, the most well-known search engine at the time, was abandoned by users because of this. Therefore, when many webmasters are taking advantage of loopholes, search engines will make corresponding adjustments and punish these cheating methods more severely.
The SEO era of external links
As keyword accumulation is no longer effective, another SEO era has begun, that is, the era of external links. Google invented web page level and Baidu's hyperlink algorithm is based on external links. Simply put, the more external links, the higher the PR and the higher the weight, so the ranking will be higher. Many webmasters have started their own crazy external links, whether they are posting in forums, creating a large number of spam links, buying links, or creating website groups, all of which play a role in rankings. But later search engines also began to fight back. Both Google and Baidu have formulated corresponding countermeasures, such as Google's sandbox, Baidu's new site observation period, etc. These countermeasures can slow down external links. Therefore, many webmasters give up because they have persisted for a period of time without seeing any hope.
Up to now, search engine algorithms have become more complex, and there are more issues to consider, not just external links or keyword factors. With the development of Weibo and SNS, it is very likely that many other factors will be involved in the algorithm in the future. Factors such as bookmarks, web excerpts, user click-through rates, website bounce rates, etc. are all factors in ranking. Therefore, if you want your website to develop well, the first thing you need to do is rich content and a good user experience. .
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