Google had a very busy year in 2011. Especially in search services, there have been big changes in the algorithms. If you want your website to maintain a good ranking and get enough visitors, you must understand these changes. As 2011 is coming to an end, the author will sort out several of Google's more important algorithm changes in 2011 in this article.
1: Low-quality websites are filtered
Google released several ranking algorithm updates during 2011 in an attempt to filter out low-quality websites from search results. Blindly collecting content or publishing low-quality content will not lead to high rankings. Due to Google's algorithm changes, the traffic of some websites has dropped by more than 75%.
What you have to do: Don’t try to develop website content by chance. Quality is often more important than quantity.
2: Search becomes more social
Social signals such as the number of clicks on Google+, the number of shares on Facebook or Twitter, and other social signals from social media will affect the ranking of Google's search results.
What you do: Add social sharing buttons to your site and encourage your site visitors to share your content to their social networks.
Three: Search results are no longer just a link
Most Google search results will show more than 10 web page listings. Search results are no longer just a link like in the past, but include images, videos, news, local search results and more.
What you have to do: Promote your site with a comprehensive approach: optimize the content of your pages, get good backlinks, provide local information, submit your business videos to Google, etc., make sure your website is as good as possible May appear in all forms of Google search results.
Four: Page speed becomes one of the ranking factors
Search is a joy if visitors can get what they want as quickly as possible. While site speed is only a small factor in ranking, optimizing your page's performance goes a long way.
What you need to do: Make sure your page loads as quickly as possible
Five: Can you just focus on Google, the Bing-Yahoo combination is becoming more and more important
Although Google currently has the largest market share, the combination of Yahoo and Bing also has a 33% market share. So as optimizers, we cannot ignore Bing Yahoo’s 33% market share.
What you have to do: While optimizing Google, you must also take into account the optimization of Bing and Yahoo.
A lot has changed in the SEO industry in 2011. We must constantly change our optimization methods to cope with the constant changes in search engine algorithms. This article is compiled and edited by the free Internet card http://www.mfswk.info. Please retain the source when reprinting.
Editor-in-Chief: Chen Long The personal space where the author is waiting silently