Secrets you need to know as a novice SEO: When a new webmaster just starts to build a website and do SEO, you may be very confused and sometimes even helpless. So how can you start the road of SEO for novices? Today, the assassin will reveal this from four points. secret.
One: Not enough patience for search engine optimization
I think many webmasters who are new to the search engine optimization industry want to directly come into contact with the essence of SEO. I remember that when I first arrived at my current company, the company’s optimization history was blank, and of course the author was blank as well. I feel very confused. How did the ranking come about? It feels very profound. For a while, I couldn’t figure it out and couldn’t start.
I checked the information on the Internet and found that it was nothing more than content plus external links, so I started to do this work every day with great interest. At the beginning, I insisted on writing original articles every day, and posted them on Sina Blog, NetEase Blog, Baidu Space, etc. I had a great time posting, but as time went by, I began to lose patience, and I knew that there would be a stage where I stopped posting.
In fact, this is wrong. To put it bluntly, search engine optimization requires persistence. If a site does not insist on publishing content and external links, it will be abandoned by search engines. Because the webmasters behind the keywords are all working hard, doing SEO is like sailing against the current. If you don't advance, you will retreat. Therefore, the most basic quality of a search engine optimizer is that you must learn to persist. Only on the basis of persistence can further development be achieved.
2: Too eager for quick success and quick benefits in SEO
When I first came into contact with optimization, I was busy sending external links and learning to read web page codes before I knew how to use anchor text to build external links on the website. Just like a person must first learn to walk before he can start running. If you are too eager for quick success and quick success, you will end up working in vain. The same goes for our optimization industry. We should not be too eager for quick success and instant benefits. Optimization is like building a house. If you don't have a solid foundation, how can you build a tall building? Among many industries, SEO is the most unstructured, so all webmasters are trying to cross the river by feeling the stones, but the rules do exist. Only by slowly accumulating knowledge can improvements be made.
Also, blindly optimizing without touching some of the most basic external link building foundations and writing foundations at the beginning will greatly reduce work efficiency by half.
Three: No habit of analysis
Before doing optimization work, it can be said that I was a person who did not like analysis in life. However, after the first stage, I learned the importance of analysis for optimization. For example, you need to analyze why your opponent can rank ahead of you and why. Their weight is higher than yours, etc. These are all things that need to be analyzed as an optimizer. When analyzing, you should pay attention to details. For example, if you want a keyword to be on the homepage, then at least the external links and included keywords should exceed the keywords on the homepage. If you want to have a place in the optimization industry, analytical skills are a must. Indispensable.
Four: No innovative ideas
The Internet that we are familiar with is actually not familiar to you. This is because the physical objects on the Internet are basically changing every minute and every second. Many things are the same today but will be completely different tomorrow.
So as an optimizer, you need to understand search engines and do what they like. I didn't do well in this aspect at the beginning, and I would only use the steps of my predecessors according to the instructions. The search engine algorithm did not notice the change, and in the end the efforts were just a waste of water.
To give a simple example, mass messaging and sprockets, these two things were very effective when they first came out, but after they came out for a while, they were discovered by search engines, and search engines will specifically downgrade such things. Right, so no matter what SEO techniques are, they are most effective when they first come out, and become garbage in the later stages. If webmasters cannot maintain a clear understanding and regard some outdated SEO methods and techniques as magic weapons, then they will be Elimination is also inevitable.
Summary: Novices should calm down about SEO, then the secret of SEO is no longer a secret. This article draws conclusions through actual combat on the Fidelity Air Compressor website ( http://www.shunlico.com ), hoping to be helpful to novices.
Editor-in-Chief: Chen Long Author: The Personal Space of the God of Thorns