B2C mall is now a very important application in e-commerce, and many small and medium-sized enterprises operate B2C mall websites independently. This is to prevent their quality and reputation from being affected by the bad reputation of other malls, but they operate alone. B2C mall websites will also encounter many bottlenecks, such as delivery, website user experience and website SEO optimization, etc., which will be subject to various restrictions. After all, B2C mall platforms such as Taobao and JD.com have It has very strong technology, so there is no need to worry about bottlenecks in SEO optimization, so the author will focus here on some optimization points that need to be paid attention to when operating a B2C mall independently!
1: The templates in the B2C mall website building program must be unique
For individuals or companies, it is impossible to develop a complete website building system alone when operating a B2C mall website. Most of them purchase ready-made website building programs. However, these website building programs come with their own templates that require For a good customization, it is best to cooperate with the developers of these website building programs, and then let them develop a set of personalized templates for the products you sell, so that you can make the first impression of your website. Get bonus points and reduce your website’s bounce rate!
Two: Content optimization is the top priority
As the content on B2C malls, it mainly consists of pictures, titles and attributes, as well as various rich content introductions about products. Nowadays, many B2C malls often use pictures to introduce product content. The author I think this has a flaw, that is, it is not conducive to the crawling of Baidu Spider. You must know that Baidu Spider can now mainly crawl textual content. For image content, the crawling intensity is often not strong, unless it is included in the Baidu Picture Channel. Inside, this also requires the image to have the ALT attribute, otherwise the image will not be included!
Therefore, when optimizing the content of B2C malls, you need to pay attention to two aspects. One is to fill in as much textual content as possible on the website. If it can be replaced by text, never use pictures. If you have pictures, you must set pictures. ALT attribute, after all, pictures can be included in Baidu Pictures, and can often transfer some traffic through pictures! However, some companies now add a large number of Flash elements to their websites in order to make B2C malls more beautiful. The author believes that, This is not necessary. After all, FLASH is already an outdated technology for website construction, and it is not conducive to website content optimization at all!
Three: Optimization of website structure and internal links
At present, there are two main structures of B2C malls. One is a two-layer structure, which is the homepage and purchase page, and the other is a three-layer structure, which is an extra channel page. In fact, these two structures are currently quite good. , if your website structure becomes four to five layers, then you need to analyze it carefully. The deeper the layer, the less conducive to the optimization of the website. At the same time, the deeper the layer, the more difficult it will be to optimize the internal links of the website. Don’t look at it now Many people say that content is king and external links are king, but the author believes that the optimization of internal links is equally important. It can often determine the amount of website content included and the weight of the website. The focus of optimizing internal links is not to let the website There are a lot of dead links, and it is very important to create a 401 anti-dead link page!
Four: Website external link optimization is indispensable
Since the B2C mall is independent, it should be optimized as an independent site. External links are king also illustrates the importance of external link optimization. However, many webmasters may think that the source of external links should be relevant. Most of the B2C mall websites that sell similar products are specialized platforms, and there are very few independent operating website units, so it is difficult to build external links. The author believes that this is the consequence of not being able to innovate. In fact, For the external links of the website, more attention should be paid to diversification. Using high-quality diversification can often achieve good optimization results. The author uses a large number of soft articles and anchor text external links, which not only improves the reputation and reputation of the B2C mall. Brand effect, while also improving the optimization effect of the website!
The above four points are some of the author’s experiences in optimizing B2C mall websites. In fact, B2C mall websites sell services and belong to the tertiary industry. If the services are not in place and the user experience is not in place, it will be difficult to win the favor of users. And Doing a good job in SEO optimization is to improve the level of service! The improvement of service level is more reflected in the details, so detailed SEO optimization is the core content of optimization that we must master! The above content is provided by the website The included query http://i.zhihuiseo.com was first published on admin5. Please keep the URL for reprinting, thank you!
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