If the SEO technology that a few people know is called version 1.0, the SEO that most webmasters know after a lot of SEO training is called version 2.0. So in the new 2012 SEO technology, we can define SEO as version 3.0 in a folk way.
Why is there such a saying as version 3.0? To explain in one sentence, it is that most people have done a bad job in SEO. Don’t you see, how many website group systems, blog posting systems, and external link posting software are being advertised, promoted, and sold on many webmaster-type sites? Don’t you see, how many webmasters have more or less a copy of it on their computers? Or several such software? If a site or blog with a little accumulation of pseudo-original articles can have good rankings, how many people are really serious about building a website? How much authority does search engine ranking have? What can we say? Therefore, search engines will inevitably change, because if search engines do not revolutionize, then search engines that cannot provide the information that netizens need will be revolutionized by netizens. Since search engines will change, there will also be a new SEO3.0 that is more suitable for search engine game rules. So in the 2012 seo3.0 version era, what key points should our seoer develop?
First, it’s original content
After all, content is the foundation of the entire network, and search engines can never be separated from the content of a website. So, even if I don’t say it, everyone knows it.
Second, it’s external links
Of course, this external link will no longer be simply sent in bulk or purchased. It should be a more relevant external link. What are relevant external links? For example, if the theme of our site is Jialing River Valve, and your link to a site whose theme is weight loss will be ignored or even give our site a negative score. For example, if you link to an ordinary valve website, the search engine will give you +1 point, if you link to a high-weighted valve site, it will give you +3 points, if an ordinary valve site only links to your site, it will give you +2 points, and if you link to a high-weighted valve site, it will give you +2 points. For a single link on a valve site, you get +5 points. Then the Internet search engine for a weight loss site will give you -3 points, and a single link to a weight loss site will give you -5 points. So in the seo3.0 era, we need to do more relevant external links. Of course, links to large portal sites will continue to give you extra points, because large sites do not have a single theme, and they often have some or a little content related to the theme of your site.
Third, comments from different users
This is the importance of comments under many site articles. We can imagine that you open a store on the street. No matter whether your products are good or bad, but there are many people discussing or bargaining with you in front of your store for a long time, your products, or your The store can still sell things even if they are not good. What's more, you definitely have good products or good services, so others will come to your store. This is equivalent to the effect of many people commenting on articles on the website. And these comments are always different, and are everyone's original topics, which achieves the effect of socialization, or socialization. Therefore, if the content on our site has more or less absolutely original user comments, then the content of this site will be popular with users, and many users will definitely like to visit this site. For example, on our webmaster website, there are many articles with many comments. You can also pay attention to NetEase. In addition to the previous user comments, it now includes Weibo under each article. It can be said that the socialization of content has been greatly amplified and socialized.
Fourth, the improvement of visibility
What is an increase in popularity? We can imagine that the soft articles we write in A5 are all original content. Many of our writers have embedded word quotes like A5 or Webmaster.com into our articles as examples. For example, NetEase mentioned in our third article is also embedded in the article. You know, search engines will know that when we mention A5, we are talking about the admin5.com webmaster network. When we talk about NetEase, we are talking about 163.com. This is just like when people buy your shoes in your store and always ask if you have Anta, Anta's popularity will naturally increase. Some people also agree that some people want Anta shoes. Therefore, the name or example of the website we mentioned in the article will definitely have an audience, and with an audience, it will gain popularity. Search engines will naturally know the importance of the site and give it a good ranking.
The above 4 points are all my personal simple thoughts. It is not yet known whether they are consistent with SEO3.0. Of course, the above 4 points are also difficult to achieve. But everyone knows and can do the easy things. If you do the difficult things, you are not far from success.
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Editor-in-Chief: The personal space of the author Feng Zhizi