In the "Baidu Search Engine Website Guide 2.0" that appeared in 2011, I found that Baidu's algorithm is gradually adjusted, so what has been adjusted? How should our website be optimized in 2012? I will combine some practices of this guide Let’s talk about your personal experience!
First let’s talk about what has changed:
Change 1: Pay more attention to internal optimization. In the Search Engine Website Guide 2.0, Baidu officials spent a lot of space talking about the internal construction of the website. They gave a more thorough explanation from the writing of the title to the status of the server. This shows that Baidu pays more attention to internal optimization. .
Change 2: Pay more attention to the bounce rate. What is the bounce rate? I believe all SEOers understand that if the bounce rate of a website is too high, it means that the website has little content, but if it is too low, it means that the website has some substantial content that can meet the needs of users, which is also what Baidu needs. site.
Change three: pay more attention to the choice of external link platforms. Needless to say, there is no need to say much about external links. In the previous article "Three major platforms to build external links and let traffic fly", it was mentioned that there are three major platforms that can help everyone improve the ranking of the website. What I want to add now is that it does not have to be these three. Platform, I personally think that as long as this platform meets the user experience, is highly active, and highly relevant, then this platform is a very good platform and is very suitable for external links.
With the three changes to Baidu mentioned above, how should we adjust our optimization?
1. On-site optimization must be done carefully
Since we pay more attention to internal optimization, we must do a better job in optimizing the site. A small improvement may bring about a big change in the ranking. On-site optimization should not only focus on website keywords. The writing of labels should be more detailed and in-depth. For example, website structure, website dead links, website page size, website opening speed, on-site image alt tags, 404 pages, 301 jumps, optimization of content pages, etc. These are all detailed issues, and they are very fragile. Therefore, we must continue to improve every day, learn more and read more articles by experts, and gradually improve to meet Baidu's requirements.
2. Pay attention to the bounce rate of the website
When it comes to bounce rate, we have to mention the click-through rate of the website. Big websites should also understand what the website click rate is. I remember Guoping said that the ranking of the website = the number of included sites * the click rate of the website. At the beginning, I didn’t quite understand what this sentence meant. Gradually I came to understand that if a website only has inclusions but no click-through rates, it means that it does not meet the user experience. On the contrary, if it has inclusions and a high click-through rate, it means that the user experience of the website is good. Now there is a Baidu clicker in the SEO world. This software is indeed very helpful to the ranking of the website, especially the website keywords on the second page. It is easy to go to the homepage after clicking. But as we said before, Baidu now pays more attention to the bounce rate. User experience plays a very large role in optimization. Therefore, while we have a click-through rate, we must also control the bounce rate of the website. This requires us to do Good site content optimization.
3. External link platforms must be relevant
In the past, when I was choosing an external link platform, what I valued was the number of inclusions on this platform. As long as I thought it was well included, my external links would definitely be included. But now that Baidu has changed, we can't pursue the external link platform. Once the volume has been included, you should pay attention to the relevance of the platform, as well as the level of activity, etc. My approach is to use the Chongchong marketing software purchased in A5 Group to conduct mass distribution. The method is to first crawl a large number of website resources, then conduct verification, and only use resources above PR5, and finally automatically sort out group resources based on keyword relevance. Currently, my website's external links are also slowly growing, and the effect is very good. , you can go to http://tuan.admin5.com/deal/339 to learn more about it. It is better than the gift I received in the previous group purchase. I regret buying it too early, but I bought it first and used it first, and the website ranking is also increasing.
The above are some of my practice and personal experience with this guide, as well as some of my humble opinions on website optimization in 2012. If there are any errors, I hope you will correct me.
Editor in charge: Yangyang Author’s personal space at chongseo.com