I believe that the problem of over-optimization of the site is familiar to many optimizers, especially for some novices who are just getting started with optimization. They may think that I am just a novice in optimization, and I am still unfamiliar with many optimizations. will be over-optimized. In fact, it is not the case. In the past 11 years, we can find that after Baidu updated its algorithm several times, the rankings of many companies are not satisfactory. After analyzing many reasons, we just can’t find the reason. Finally, we found that excessive optimization can also lead to Ranking dropped. As the optimization industry continues to become more popular, Baidu is becoming more and more strict with the optimization industry. From a search engine perspective, optimization may become a reason for destroying the user-friendly experience of search.
We can put it another way, over-optimization of the site actually means not finding a reasonable balance between optimization and user experience, leaning too much towards optimization, and ignoring user-friendly experience. I think many optimizers may initially make the same mistake as the author, causing the site to lose more than it gains.
So what are the main aspects of over-optimization? In this article, the author will share several over-optimization mistakes that we often make. These mistakes may cause your site to lose more than you gain.
1. The site’s code is over-optimized
The code of the site is the first concern of every optimizer when doing on-site optimization. Over-optimization of the code can simply be the abuse of some codes or tags that can highlight the weight, such as H1, H2, Al and other tags. We should use these tags reasonably and focused to highlight our keywords, and we should not abuse them. Excessive abuse will lead to the dispersion of the site's weight, and ultimately the gain will outweigh the loss.
2. Over-optimization of external links
The role of external links for a site must be self-evident. Perhaps most of the articles you have seen are about how to make the construction of external links more reasonable, how to cheat external links, etc. Have you paid attention to you? Is there a problem of over-optimization of external links? Many optimizers will encounter over-optimization of external links, so what specific aspects can be analyzed from?
External links use too single anchor text. Many optimizers like to use anchor text when making external links, because this type of external link has the best effect. However, we cannot simply use anchor text to build external links because of its good quality. We should also combine hyperlinks, text connections, and long-tail keywords to build our external links.
External links are too single-pointed to the page. I think many optimizers, like the author, like to link external links to our homepage at the beginning, because the homepage has our main keywords, or they only make external links to a single important page. . But if our pointing pages are too single, it will not have much effect on improving the weight of our site. We should reasonably disperse the pages pointing to our external links, and then transfer the weight through reasonable internal links.
External links are from too single source. The author will not elaborate on this. When we are doing external links, we should be committed to the diversification of external links, so that our external links will not have an excessive impact due to some factors. Just like the author who has done a lot of external links with Baidu experience before, but in the end his account was blocked for some reason, a large number of external links disappeared directly, bringing unnecessary impact to the site.
3. Over-optimization of keywords
Many optimizers may have a deep understanding of this. Some optimizers deliberately increase the keyword density of content pages in order to improve rankings. This approach is very undesirable. This will lead to keyword stacking in the content, and search engines will think that you are using cheating methods. This will cause the site to receive undesirable results. necessary punishment. We must remember that we should strive to improve the user-friendly experience and find a balance between optimization and user experience.
There are many aspects that we need to pay attention to when optimizing our site. But in a word, and the theme of this article is to find a balance between search engine optimization and user-friendly experience, so as to ensure that our optimization is on the right track. The above are some experiences from the Graduation Design Network ( http://www.bycxlw.com/ ) about excessive optimization. I hope it can help everyone.
Editor-in-Chief: Chen Long Author’s Personal Space on Graduation Design Network