Links, website structure, and content are the three important elements of SEO. Although they are not all of SEO, they have a huge impact on SEO.
Website structure refers to the structure of the website, including the frame, page URL path, page code, JS and Flash special effects. Website structure is the basis of SEO. To build a website structure that is conducive to SEO, you need to understand the SEO rules of the search engine (Baidu), which include: ① Use frames less and avoid using frames, because Baidu SEO optimization suggestions have pointed out that frame content cannot be accurately captured However, using frameworks is risky behavior for SEO. ② URL path advocates static addresses. Dynamic addresses with parameters are not conducive to SEO. Baidu often crawls fewer pages in websites with dynamic paths, and the number of pages crawled directly affects the SEO effect of a website. ③ Reasonable code deployment. Search engines have their own way of judging page code. The code itself is not good or bad, but search engines pay more attention to content when ranking pages. A pure flash code page is not conducive to search engine rankings, and a page containing a lot of javascript is not conducive to search engine rankings. Coded pages are also bad for search engine rankings. It is important to point out here that the jump code from the javascript page may bring bad SEO effects to the website.
Website content consists of page content, page code, and content themes. This includes: ① Original page content is more conducive to Baidu's recognition of website content. Copying and excerpting content from other websites will not be recognized by Baidu. Baidu has reliable technology that can analyze the copying and excerpting of content, and because search engines In order to meet the needs of user experience, Baidu will punish websites with a large amount of copied content. ② The correct use of page code can increase Baidu's recognition of website content. HTML code supports underlining, bold, and italics. Appropriate use of page content can help improve the user experience of netizens. Baidu will improve this from the perspective of user experience. Recognition of such websites. ③The content theme also refers to the professionalism of the website content. This can be understood as whether a theme is highlighted in the website content. For example, on a shoe industry website, when there is information content about the shoe industry, there should not be a large amount of content about cars, food, and travel. , the clearer the positioning and the more professional the website will be, the more recognized it will be by Baidu.
Links include link position, link number and link density. ① For websites, there are basic distinctions between inside and outside the site, and links also have distinctions between inside and outside the site. The link is located within the site and is part of the website structure. Individual pages can be connected through links. From an SEO perspective, this is on-site optimization. Arrange links to all (most) secondary column pages on the homepage, which is conducive to in-depth crawling by spider robots, promotes the inclusion of the entire site, and at the same time increases the weight of the entire site. The higher the code on the page is, the higher the weight will be, and the further to the left, the higher the weight will be. Links with good weight and quality are located at the upper left of the page code. ②The number of links should belong to the optimization strategy. There is no reference value for the number of links. A page without any links is not a reasonably optimized page. A page with too many links is not a reasonably optimized page. The number of links on a page Reasonable control will improve the optimization effect of the page. ③Link density is the density of links in a certain area of the page. Link density is for a single page in the site. Link density and the number of links are interdependent. Link density is also part of the optimization strategy. Reasonably increasing link density can allow links to exert greater optimization effects, but in many cases link density is more widely used to prevent excessive optimization or Baidu punishment. Link density has negative educational significance, and it is very important to ensure that link density is not locally too high. important.
Strategic Interpretation of In-depth Relationships
1. SEO link optimization and structural optimization intersect to form on-site link optimization. SEO work is often not decentralized and independent. In-site link optimization must consider both the website structure and the website links, both of which are indispensable. As a combination of website structure and website links, on-site link optimization should be taken seriously by SEOers.
2. SEO structure optimization and content optimization intersect to form website code optimization. Content optimization often requires the cooperation of code to achieve greater results. Structural optimization combined with code optimization can also make the structure settings more reasonable.
3. SEO link optimization and content optimization intersect to form a link optimization strategy. You need to consider whether the link is displayed as text or as a URL address. The relevance of the link text to the pointing page and whether it can highlight the required keywords. Appropriate emphasis on the link text can increase the weight value of the link. The link optimization strategy is a two-sided strategy. There are two directions inside and outside the site, but the same rules apply both inside and outside the site. After link optimization and content optimization are combined, link optimization will take the lead. This does not mean that link optimization is more important than content optimization in SEO optimization. Instead, it shows that link optimization requires the cooperation of content optimization.
4. Pay attention to the value of the site navigation module, because it integrates SEO link optimization, structure optimization, and content optimization, and can fully realize the value of the three major elements of links, website structure, and content.
Links, website structure, and content are the three important elements of SEO. They are interconnected and support each other, and play a very important role in website SEO optimization. At the same time, we must also realize that these three cannot be said to be all elements. There are other elements that affect the effect of SEO. "Intimate Interpretation of the Three Elements of SEO "Link Structure Content"" comes from http://www.shoes.net.cn Global Shoes Network SEO. We look forward to sharing and exchanging website promotion experience with more friends.
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