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On the day of the Lantern Festival, Google gave our company a "big gift". It was like a bolt from the blue. Google's PR was updated, and the algorithm changed a lot. As a result, the PR of a large number of English sites dropped. It is estimated that many people will cry bitterly. My company is not the same. Almost all PR4 and PR5 websites have been downgraded to PR3, and some PR3 sites have been downgraded to PR2, which is extremely heartbreaking. Fortunately, my company’s keyword rankings have not fluctuated much, but that’s not the case for all. People are so lucky. The day before yesterday, my friend came to cry early in the morning and complained that the keyword rankings of several websites had all dropped, and some of them had fallen off the homepage. As a result, they were criticized wildly by their company leaders. So what algorithm did Google update that caused PR and rankings to plummet?
1. Google reduces the weight of blogs
When building a Google website, blog promotion is indispensable and can be said to be the top priority. The most important thing for our company’s Google external link promotion is the blog. There are thousands of blog posts published every day, and the rankings depend on these external links. Chain to support, I believe many foreign trade websites are like us. Now that Google has reduced the weight of blogs, it is equivalent to cutting off our right and left arm, which has led to a drastic drop in PR and ranking.
2. Improve the Panda algorithm
Many people may not know what the Panda algorithm is. It is an algorithm launched by Google to reduce the ranking of spam websites. It judges the level of web pages from clicks, links, and page content. It is an algorithm for spam websites. Now Google has made changes to the Panda system. Google has added a thing called "pipelines". I personally don't understand this very well, and I can't find it out even by searching the encyclopedia. I can only quote the words of Google's algorithm engineer: "We have improved the Panda system. This enables it to be better integrated with our indexing and sorting system and integrated into our pipelines." It should also be an algorithm for spam websites.
3. Strengthen social marketing
Social marketing has radiated to the entire world. Whether domestic Kaixin.com, Renren, Weibo, or foreign Facebook, they are all carrying out social marketing. From the analysis of the above websites, the value of social marketing lies in its low cost, the ability to share and interact with users well, and the ability to integrate sellers and buyers in the marketing process. Within a few years, Facebook made more than N amount of money through social marketing, making its founder Mark the youngest billionaire in Forbes, and making Facebook the largest social networking site in the world.
Google has also done social marketing before, but it was not that popular. Seeing such a big piece of cake, it must increase its efforts to attack it. And when we are engaged in foreign trade, we are not particularly good at speaking foreign languages. It is difficult to interact with users online. Strengthening social marketing will make the future of our foreign trade SEO even more difficult.
4. Improved date detection function
Date detection is used by Google to determine whether a web page is old or new and when it was updated. We all know that today's society is changing very fast, and information is changing rapidly. When we often search, we will find some very old information. Some of this information is outdated or has newer content. At this time, we use search engines to The information found is not what we want. Google has strengthened the function of web page date detection, which may affect the ranking of some words in the future. New content should be ranked higher.
Google’s major algorithm update can be said to be a catastrophe for our foreign trade. The weight accumulated over the past few years has dropped a lot overnight, and the keyword rankings for months of hard work have plummeted. How can this not make people feel heartbroken? And the road ahead will be even more bumpy, and we need to find more newer ways to promote it. This article was published by tera rmt game network at http://www.rmtvip.jp/rmt/tera.html . Please keep the link for reprinting. It is not easy to write an article.
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