The ranking of website keywords has always been a concern for us SEOers, and it is also a required course for webmaster friends every day.
The ranking of website keywords has always affected the hearts of webmasters. It is always changing. Sometimes it changes little, sometimes it fluctuates greatly, making you feel panicked. When the ranking drops, you will go crazy and don't know what to do? You are scratching your head everywhere and your mind is pounding everywhere. Therefore, I suggest that webmaster friends, when encountering this kind of situation, must calm down, first analyze the source of the problem, where is the problem? Then solve it slowly, so that you can learn from your mistakes. It's not that you seek medical treatment in a hurry or feel sorry for yourself.
For example, my website (Shaoxing seo), I thought that after the last 520 website fluctuation, the ranking of keywords would gradually stabilize. I didn’t expect to use the webmaster tool to check it today. I didn’t know if I didn’t check it. I was shocked when I checked it. Ah, several words were lost. I didn't believe my eyes at first, I thought I had made a mistake, but then I gave up and it really fell off. Fortunately, I am already very "calm" about such things. But I still felt quite unhappy. Several words ran from the first page to sixty or seventy pages. Cup!
Later, I sited the website, and the homepage was still there, the inclusion rate was not reduced, and the snapshots were still the same, but a few hundred external links were dropped. After my repeated research and analysis, the reason why the ranking of Shaoxing SEO website dropped like this is mainly due to the following points.
1. Caused by search engine algorithm updates and large fluctuations in rankings. After the major update of the 520 website last week, most of the keyword rankings dropped and changed. Although it was later discovered that it was Baidu's mistake and the rankings slowly recovered, some sites were still affected to a certain extent.
2. Changes in friendly links. Whether it is an increase or decrease, or there is a problem with the other party's website, it may have an impact on your own website.
3. Update of website content. Regarding this point, I think I haven’t done enough, especially for a new site. At the beginning, there were no high-quality articles, a certain number, and no regular update time. Not only is it imperfect for the website itself, but it is also the biggest shortcoming for Baidu Spider. Therefore, it is very important to ensure the update and quality of website content on a regular basis.
4. Website external link issues. Everyone knows that “content is king, and external links are king.” In addition to content, a website relies on external links, so many friends blindly send external links regardless of the consequences, thinking that as long as they are posted, it will be enough, without thinking about anything else. Unexpectedly, this did not bring benefits to the website, but instead caused disaster. The last time I saw a new website, it had tens of thousands of external links in less than a month, and in the end it was hacked to death. I don’t know whether I should say that he has experienced harm? Still. . . Therefore, I am also wondering if the website Shaoxing SEO has 5,000 external links in less than two months. If there are too many external links, spiders think that I am suspected of cheating.
Of course, there are many reasons for the decline of website rankings, such as: whether the server has been normal recently, website program changes or revisions, keyword changes, website dead links, etc. The situation of each station is different, so when we encounter problems, we should analyze them carefully and treat them calmly. Don't get into a big fight just because of a small problem. The gain outweighs the loss.
The article is edited by the fingerprint module ( www.hzwbzw.com ), please keep this link for reprinting, thank you!
Welcome to join the SEO communication group: 142267729
The personal space of the author mos