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On February 7, 2012, Google updated PR again. This update may be a small update. Some websites’ PR has increased or decreased, but our promotion must still be carried out. From this update, we can see that Google has not completely Abandoned pr, and improved the date detection function, as can be seen from this update:
1. External link building is still important
If the Pr of some websites has increased in this update, it means that the external links of the website are still good. Google has not reduced the role of external links to the website. If the external links of our website are relatively comprehensive and all are high-quality external links, So when Google updates, how can our Pr not rise? So this update shows that since Google still values PR, then our external link construction must also be an important task. How to improve the website external link construction, we can Starting from soft articles, forum signatures, friendly links, especially the friendly links, we must not insist on checking, and suspend the friendly links if the site homepage is not ranked first, or the link is not ranked first, or black hat SEO methods are used. To prevent any impact on our website. In short, external link construction is still necessary, and it should be built from multiple aspects to increase the weight of the website.
2. Google attaches great importance to inclusion issues
Sometimes the same article is not included in Baidu for 2 weeks, but Google includes it quickly. In most cases, we can see that the number included by Google is significantly higher than that of Baidu. However, it can be seen from this update that Google's inclusion has changed, and older information will not be included. To improve user experience.
1. Article quality issues
In the past, Google would include your article regardless of whether it was collected or pseudo-original, and it would be included very quickly. There was no requirement for the quality of the article. However, with this update, Google will no longer do this. For highly repetitive articles on the Internet, For articles, the search engine Google will no longer include such information, or if your article does not match the theme of your website, Google will no longer include it.
2. Delete old articles
In the past, Google rarely deleted included articles, but in this update, Google will delete some articles that have not been updated for a long time, mainly to improve user experience. If users search for information, they will see several months. , or even information from a few years ago, which is very bad for the user experience. In response to this, Google has specially improved the date detection function, but it has not studied how long an article can survive. In short, Everyone knows the rules for this day, so just have an idea in mind when posting an article.
3. Improve the Panda algorithm
Many webmasters do not know the Panda algorithm. When measuring a website, we may only focus on the PR and weight of the website, and have not considered Panda. In fact, Panda is a spam website ranking algorithm promoted by Google, which is based on clicks, links, and page content. I don’t know the specifics of how to determine the level of a web page. In short, since there is this algorithm, we should follow it.
The above points are the ones that this Google update has a greater impact on our website. I hope everyone can take a good look at it. This article was originally created by 95zp.com ( www.95zp.com ). Please indicate the reprint, thank you!
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