Google's status in the search engine industry is self-evident. Even in a special environment like China, it is impossible for webmasters to ignore the existence of Google, not to mention that Google is the largest source of traffic for all English websites. However, in Google's latest algorithm upgrade codenamed "Penguin", many websites have initially felt the shock brought by this algorithm update. Many garbage stations and collection stations have been severely and ruthlessly punished, but SEOers should realize that whether it is a "panda" or a "penguin", Google actually has only one purpose: to provide the best search results that users really want!
What is obviously foreseeable about the Penguin algorithm is that SEO is still feasible, but the death of black hat SEO is approaching.
However, we can also note that websites that use black, white, or gray hat SEO techniques may be affected by algorithms to varying degrees.
So, how should SEOs respond to this Google algorithm update?
The author is still unable to predict the duration of this algorithm update, but all webmasters who are doing Google ranking optimization should be alert and cautious now. If your website is new and does not have much weight yet, we hope that the webmaster will be careful not to follow the trend and participate in dangerous behaviors such as link buying and selling, software mass-sending external links, etc. In addition, you should pay more attention to Google’s official blog, because Google will immediately update relevant information on algorithm adjustments on the blog, and will also remind webmasters of things to pay attention to, etc. So I recommend it here.
Okay, let’s get down to business, let’s explain the specific precautions separately:
1. Never hide links
Hidden links refer to the act of hiding the anchor link under an image, making it similar in color to the background of the web page, or shrinking it so that it cannot be seen.
This behavior may have worked 10 years ago, but it is indeed one of the most outdated methods. Search engines can easily detect similar behavior.
Google wants the content displayed on your page to be all the content the webmaster intended. So, don’t hide any anchor links anywhere at any time!
2. Don’t over-optimize keywords
Over-optimization mainly refers to behaviors such as keyword stacking, meaningless mention of keywords, and excessive mention of target keywords multiple times in articles.
This behavior obviously affects the user's reading experience, and the purpose of over-optimizing keywords is to obtain higher rankings. In this regard, Matt Cutts, a famous Google engineer, specially recorded a video to explain Google's policy on keyword density:
Matt divided Google’s identification of article keyword density into three stages:
Rising stage: When Google indexes an article through a spider, it will notice the frequency and number of keywords in the article. When it first discovers the keyword, such as in the first sentence of the first paragraph, you It will let Google know what kind of topic the article is about, and Google will be interested in continuing to read, so it will add points to the article rating and continue to observe.
Stable stage: If the keyword is found again in subsequent paragraphs, if the frequency and timing of these keywords are normal, Google will not take any action because it feels that everything is normal. This is a flat stage. , most independently created articles will stay at this stage.
Danger stage: But if the article is over-optimized, then the situation is dangerous: as Google continues to deeply index the article, if it finds that too many keywords appear abnormally in the web page, and according to its strict algorithm system It is judged that the frequency of these keywords has exceeded the normal standard. If these anomalies in the article appear to be software modifications or traces that are deliberately added by Google, then Google will lower the weight rating of the article. At least, the article will not be included, and at worst, the article will not be included. The website will be penalized.
Webmasters don’t have to worry about normal writing being misjudged as over-optimization, as long as they adhere to one principle: it does not affect the user’s reading experience.
Therefore, you should be able to see that Google does not judge the quality of an article through simple keyword density, but based on a series of complex algorithms such as writing rules. It is not as simple as modifying the keyword density.
3. Pay attention to originality
Google's love for originality and its distaste for collection and copying are much stronger than Baidu's. This is why searching for a certain article title on Baidu can search for web pages from many collection sites, but this is rarely the case on Google.
Originality is also highly respected by people in the blogging industry, so don’t worry that your topic has already been written about by others, because you can always find different opinions to start with, even if they are only slightly different, you can write them in your own words. Google welcomes this article!
4. Guest bloggers should pay attention to reviewing the external link address of the article.
Nowadays, more and more people are turning to the way of submitting articles to well-known blogs to obtain external links, but as a blogger, you should know that you can write your own articles well, but it is difficult to manage other people's ideas. Therefore, when bloggers publish a contributed article, they need to carefully review whether there are any problems with the article. It is recommended that bloggers pay attention to the following two issues before publishing guest articles:
1.Do the external links of the article link to articles containing related topics?
2. Is there any correlation between the domain name/site pointed to by the external link and the theme of this blog?
If the answer is no, the blogger needs to think deeply before deciding whether to publish an article. Otherwise, if things go on like this, his blog will become the next article directory.
5. Avoid abnormal links
Websites involving abnormal external links will be one of the targets of Penguin's severe crackdown, among which the form of buying and selling links is the most common. If your website participates in the buying and selling of links, it is very likely to be penalized by Penguin.
In order to quickly increase traffic, webmasters all want to increase the weight of their websites by buying and selling high-quality external links, but doing so has gone beyond the realm of white hat SEO, and any gray hat and black hat SEO, as mentioned earlier, will be Penguin focuses on the target. Therefore, establishing natural and organic external links is the safest external link strategy in the future.
In the past, SEO often said that content is king and external links are king. But the current meaning of this sentence should be: high-quality original articles and natural external links are what search engines like to see. So, don’t get involved in any link buying and selling activities if you want to be in Google’s good graces!
6. Avoid duplicate content on the site
As mentioned above, Google does not like identical content, so if a highly similar article appears in different domain names or on the same website, Google may not include such an article.
Therefore, in websites built with CMS source code such as WordPress, webmasters must pay attention to avoid the same articles appearing on the site due to URL design flaws. For example, the same article appears under different tags, in different category lists, etc. wait. The same article content, different URLs, which results in duplicate content within the site.
Of course, there are many ways to solve this problem. The author recommends not adding TAG or category name to the URL. This way, an article will always have a fixed URL. Even if the categories and tags are switched, the change of the URL will not be affected.
7. Anchor links should link to valuable places
The importance of anchor links to SEO is self-evident, but now we must pay attention to the address and purpose of external links.
If your article talks about the policies and regulations of some countries and needs to be linked to a relevant government website or a certain address of a local literature website, then you can feel free to link externally, because doing so will also enhance the article. Relevance, Google will prefer such anchor links, thereby improving the ranking of the article.
However, if an anchor link to a certain vegetable cultivation base appears in an article about C voice, this is not reasonable in Google’s view. You need to be careful to add similar external links, because there are very few such external links. It plays the role of enhancing the relevance of the article, but brings certain risks.
8. Add and make good use of social functions
The biggest change brought to the Internet in 2012 should be the rise of social networking sites. The concept of sharing brought by Weibo, Renren, Facebook and other sites has been deeply rooted in the hearts of the people.
Therefore, adding functions such as sharing bookmarks on social networking sites to the website can add some popularity to the website. Even if the website is K-ed, if you do well on Weibo, you can still attract a lot of traffic to the website. No. What?
At this point, the author suggests that you should no longer believe in some companies’ so-called fast Google rankings or similar gray hat methods. Gray hats and black hats may still survive, but their impact on website rankings will be temporary.
I hope that the websites created by webmasters, even if they are only 3-4 pages of micro-sites, can have real value of their own.
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