Recently, Baidu algorithm has been updated. Unfortunately, one of my small sites was plucked out by Baidu, leaving only a lonely homepage to support it. However, I found that the keyword ranking is still very strong. The keywords that were ranked before are still maintained. There is no The ranked keywords have also achieved relatively good rankings, which makes us very puzzled. Generally speaking, the most direct manifestation of a website's downgrade is that it causes the keyword rankings to disappear; but this abnormal phenomenon does not only happen to oneself. After inquiring about the website, I found that many friends’ websites have similar situations, which is really confusing. I briefly analyzed the website and guessed several reasons for the hair plucking on the website based on my own optimization (purely a personal guess) :
1. Caused by low quality of website content
The website content I make is mainly pseudo-original, and the readability is relatively low. The ranking of keywords may be achieved with the support of external links. Nowadays, the role of external links is quite obvious. When the external links we send are stable, the range of fluctuations in keyword rankings will generally not be too large. Therefore, when we work on keywords that are not very competitive, we find that the ranking stability is still quite good. Personally, I think the website The hair plucking may be caused by the content of your website.
2. Caused by minor modifications in the site
Before the hair plucking, the website was very normal, and the snapshots were updated every day. However, after a small modification to the content of the site, I found that the Baidu snapshot was no longer updated, and then the website was plucking. Perhaps it was because of this small modification. It is caused by this; I suggest you not to change it at will when you create a new website, especially the title of the website. Many webmasters can't control the modification of it. Originally, the new website will enter Baidu's assessment stage. , if we modify it for a period of time, then the time for our website assessment may need to be extended.
3. Caused by Baidu sharing “cheating”
Baidu Sharing seems to be a very good thing, but after using this tool, I found some abnormal phenomena on the website. For example, the website snapshot was updated, but the inclusion was not included. I observed some hair-pulling websites and found that , they also installed this tool, and found that it was shared a lot. I personally think that the plucking of many websites this time may be related to this thing. In fact, Baidu sharing is of little significance for new sites, especially brush sharing. , because there are very few users browsing the website, it is impossible to have so many sharing opportunities. Especially for some websites with poor content, sharing too much may cause problems.
4. Baidu data errors caused by
Abnormalities on the website caused by Baidu's internal data errors occur from time to time, but generally the duration will not be too long. It will be corrected in one or two weeks, and it will return to normal in one to two weeks. This time The phenomenon of hair plucking on many websites may be caused by Baidu data errors, and it usually returns to normal quickly.
The above four points are my personal guesses about the reasons why the website was plucked by Baidu. When my website is in this abnormal phenomenon, we don’t need to make random guesses, let alone change it at will. We can only wait and see how it changes, and slowly Wait! In fact, Baidu’s “right reduction” this time is a big challenge for us. After all, it has a psychological impact on many friends. We can only stick to our optimization plan, even if it is really downgraded. , and I believe that I will recover soon! The article was originally written by Oolong Tea ( http://www.zuipin.cn/wulongcha.html ), and the copyright must be noted when reprinting.
Editor in charge: Chen Long Author Zeng Yuwen’s personal space