The Dragon Boat Festival has just passed, and it should have been a joyful day, but Baidu has given webmasters and SEOers a critical moment. There are countless websites that have been demoted and K-ed. This is why webmaster friends continue to be unable to calm down. Baidu's recent frequent updates have caused turmoil in the Internet industry. With an uneasy heart, the author is here to chat with you about some conjectures derived from Baidu's recent data analysis. I hope it will be helpful to my friends.
Regarding the websites that have been downgraded or banned by Baidu, the author has analyzed the websites that have been banned on the Internet and in the circle of friends and come up with the following results:
After investigation, it was found that an original website had the greatest impact on Baidu's website punishment fluctuations. In the original words of Teacher Wu Wei, "In a super group, there are almost more than 200 webmasters whose websites have been hacked, and the phenomenon of large-scale fluctuations in website rankings continues to spread." I think this is the most serious reason why your website was K-ed this time, that is, the content of your website is too repetitive and not very readable. The content has been plagiarized almost N+1 times. Another thing is that the frequency of the website is not well controlled, such as the frequency of article updates. While we are ensuring quality, we also need to pay attention to the quantity and frequency of the website. It is best to grasp it so that search engines can crawl your website regularly. website. If anyone is unclear, you can use the "HTML Improvement" function in Google Webmaster Management Tools to check the "duplicate meta description" and "duplicate title tag" of the website, or you can contact the author.
As shown in the picture:
Another reason why it is K is that the website's keywords are stacked, the keyword density is too high, and the keyword anchor text is too single, almost all pointing to the homepage of the website. This is also a fatal injury and is a manifestation of over-optimization. How should we deal with these phenomena?
For sites with severe K, the author's suggested method is to change a new domain name or resolve the www to one without www. I believe many friends have done this; in addition, you can rebind a domain name to this website, which means that the search The engine re-includes the new domain name, and when the website is re-included by the search engine, we will redirect the new domain name to the K domain name. In fact, this is a tricky method, which is to first prohibit all search engines from crawling your website, and then point the domain name to the original website again after your website's weight and inclusion are restored.
For those who have been demoted in minor circumstances, you can check whether there has been a large loss of external links or whether the friendly link website has been K, and whether there are any websites in the same IP space that have been K. We just need to find out the cause and solve it, prescribe the right medicine and write some original articles, then find some high-authority websites to publish them, and exchange some friendly link websites. As long as you have patience, your website will definitely get better.
According to Baidu's previous big updates every month and small updates every week, it stands to reason that yesterday should be Baidu's monthly update, which is a major update. However, this is not the case, which makes many webmaster friends feel melancholy, including the author of course. In this regard, the author is wondering whether Baidu has incorporated this behavior into the search engine algorithm? Baidu's behavior completely disrupts the order and frequently changes the algorithm, making it impossible for webmasters and SEOers to find the rules. , to prevent webmasters and seoers from looking for search engine loopholes and engaging in black hat behavior, thus improving the network environment and user experience. This is just a guess on my part, I don't know if it makes sense.
For the author here to appeal to webmaster friends, the most important point is to pay attention to the user experience of the website. As long as we grasp this focus, we will have a compass in the ocean of optimization, and the website will definitely go further. If there is anything wrong, please forgive me and leave a message to communicate with me.
This article comes from http://www.39ypb.com , first published on A5, welcome to reprint!
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