I remember when I participated in online training from a well-known domestic SEO training institution a year ago, the company I worked for at that time was still mainly an agent for a B2C platform, mixed with website design and website promotion and optimization for customers, but most of them Most are outsourced to a relatively well-known local SEO company. And since I have been working on the Internet since graduation, the specific products seem to have little to do with customer benefits. In most cases, what the sales department sells to customers is a "network concept", because over time, as a Technicians themselves have begun to feel more and more erratic about the Internet. They always feel that this thing is virtual and cannot be linked to real economic benefits. To put it more simply, I felt that the Internet was a lie and was not equivalent to the actual effort. I even had the idea of changing careers.
Under the influence of this concept, I did not really invest in the study and practice of SEO at that time. I learned a little bit, then practiced a little bit, made some optimization orders intermittently, and also paid attention to the SEO situation intermittently.
Until the end of last year, some customers and friends called me one after another to increase investment in online marketing and promotion, saying that it was generating benefits and receiving orders. These customers were very happy, and I heard this myself. When I heard the news, I finally realized that this thing was no longer a lie, but could really be related to Money. I was very excited and even more motivated.
I have written so much above, and it seems that it has nothing to do with the topic. In fact, I am using my own personal experience to share a fact with friends who have recently entered the SEO field:
SEO is not a simple ranking, and SEO is not an industry formed to deceive customers. SEO is a course that can indeed bring benefits to customers. Therefore, when we do SEO planning for customers, we must focus on one main idea, which is to allow customers to get returns through this investment.
After clarifying this concept, let's go back to the "content is king, external links are king" model mentioned in the theme. At first glance, it seems to be the kingly way, but in fact, the current SEO and Baidu ranking algorithms have become increasingly mature.
Let’s talk about external links first. When discussing this issue with some senior SEOERs, they shared their understanding of this “emperor”. To sum up, we can understand it this way. (Baidu) also has three levels of external links, and for high-quality ones, The effect of external links is immediate, and the weight may be transferred in a short time. For example, Sina.com will give you a link, but it is difficult for us small webmasters to obtain such external link resources that can really be processed by Baidu immediately. For general external links, even if Baidu crawls them, it will first put them into its own index, but it will not immediately transfer the weight to your website. Baidu will analyze whether there are real IPs entering your website through these external links. , after entering, the return rate, PV, etc. are the basis for Baidu to measure the quality of this external link, so from this point of view, the external link is no longer the "king".
Let’s talk about content as king. There are a lot of articles in the world. Baidu likes original things. This is known to all, but original things also have value. To be completely speaking, Baidu likes valuable original content. A truly valuable article requires you to have better writing style, combined with your clear ideas and views, and it will take you a longer time. However, as ordinary webmasters, can we really do it and persevere? In most cases, we like to collect. At most, we change the title and create a pseudo-original version. But Baidu is not a fool. Until now, he I can clearly distinguish the value of your article. Therefore, in terms of feasibility, content is king, but in most practical situations it is just an empty statement.
To sum up, I make a bold assumption about SEO that this industry has completely ushered in the era of "user experience is king". Only by truly grasping user needs, from site layout, code, interface, functional programs and other aspects, all aspects can be achieved. Start with the details, and no longer rely purely on external links, purely relying on supporting soft articles. When doing SEO planning for users, we put down what we have to do and first analyze, what will his potential customers bring to them when they come to this website? As long as it is the user's needs, we boldly make assumptions and do various things for the customers. Hypothetical subsequent internet marketing plan. Only such a site can truly meet the user experience, and only such a site can accumulate bit by bit in the ever-changing online world.
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