Nowadays, many SEOs think about how to optimize search engines and improve the position of the main keywords of the website in the search page every day. Such a concept is considered undesirable. I have briefly mentioned it before, because the existence of any search engine is based on the needs of users. Without the support of the needs of these Internet users, the search engine company would be waiting to close down. Therefore, Feidian Network believes that SEO should not simply be limited to search engine rankings, but also focus on user experience.
Only by meeting the needs of customers, learning to analyze user psychology from the customer's perspective, and using customer feedback data to guide website building, can we create a website that customers like. When Feidian Network was in college, he was a member of the magic team of the school's art troupe. He often performed on stage because he had a deep understanding of the term user experience. In fact, this is similar to website optimization. For a website, the first important thing is access IP, just like the number of viewers watching a magic show. If you perform well, someone will come to you next time. Performances will even introduce you to your friends. The same is true for websites. Only a good website can maintain long-lasting user stickiness and even develop potential and untapped customers.
1. Analyze the psychology of target users through a thorough understanding of the industry, which is the so-called industry analysis. Only with this clear understanding can the operational direction and strategy of the website be formulated to be more effective.
First, you need to know 3 things:
1. What kind of customers are targeted?
Before each performance, I will get to know the venue clearly, and decide on the program based on the distance from the audience and the size of the stage; just like when building a website that sells mobile phones, you need to know the brand, model, and accessories of the mobile phone.
2. What do the targeted customers need?
Every time we receive a performance, we will consult the person in charge to see what the requirements are for the performance. Just like the New Year's Eve party at another school, if we need some more festive programs, then we will arrange the program according to their requirements; we need to understand the customers clearly. What consultation and information is needed, otherwise it will be in vain to provide some useless information.
3. What kind of website needs to be built to increase user experience.
I once performed in a nursing home for the elderly, but after the performance, the elderly people had no reaction at all. Later I found out that old people are slow to react and can only see it clearly if they use magic tricks with great effects such as changing umbrellas. When the opening speed and content of the web page can meet the requirements of customers, you must consider how to make customers feel that you are The website is more comfortable to look at than other websites. In this regard, Feidian Network thinks that you can learn some art knowledge and understand what kind of color matching and website structure can make users feel comfortable. It is like many foreign websites. Although they are full of strange things, It just looks comfortable.
2. Analyze various website data and users’ browsing habits, and then modify the website.
Every time I perform on stage, I will make a video of the performance, and after the performance is over, I will ask the audience what they think was not good in the performance; and now many large companies and website operation departments have their own data analysts. The main job of these data analysts is to analyze various website data and user browsing habits, such as
1. Which page of the client’s website stays longer?
The audience in the audience will prefer that link, then I will keep this link, or use this link to understand what kind of effect the audience likes; you can judge from the pages where users stay for a long time what the website does well and why users like it. , so that pages that users don’t like are aligned with good pages.
2. Where did the customer access the website? Whether they entered the URL directly, or came from a website with external links, or from which search engine and which keyword they searched for to access the website.
Does the person who invited me to perform know me originally, or knows me through a friend, or knows me through someone who has seen my performance? Which school that invited me to perform did not invite me to perform again; who knows the website thoroughly The IP addresses of old visiting users and users who left, and where the users came from.
3. How loyal are customers?
Have the people who invited me to perform invited me to perform again? Today this customer visited the website for the first time, and when was the second time, the bounce rate, and the exit page of the website.
3. The service cannot be copied
The template and code of the website can be copied, but the service cannot be copied. Previously in "Youth with a Broken Arm: Sharing Content and Services is the Key to My Internet Entrepreneurship Experience" I believe everyone has seen: "Because we not only provide templates, but more importantly, a meticulous service. For example, there is a The template editing function, our customer service staff will patiently answer every question of the user, and the user experience of our website. These are the experiences we have accumulated from being in this industry for a long time. Others can steal some of the formal things, but these are the essence. It can't be stolen. "When the website is very beautiful and the ranking is high, if there is considerate service and careful care of each customer, Feidian Network believes that this will be the way to win.
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