In the past year, Baidu's "menstruation" has been irregular several times. According to the calculation method, it changes slightly in January and greatly in March. There are many aspects of performance: 1. Baidu hair plucking, which is also Baidu’s usual method. 2. The ranking of keywords has dropped rapidly, which makes us webmasters feel that the sky is falling. How are these situations caused, and how should we webmasters deal with Baidu's "menstrual" disorder?
But to solve the problem, you must first find the cause yourself. Personally, I feel that websites with the above problems generally have some problems. The preliminary summary is as follows:
1. Du Niang thinks that the content of your website is boring, and there is nothing spiders want to eat! This is the most common problem in building information websites, which is collection. Although you may see your collection and traffic increase in a short period of time when collecting content. , of course including pseudo-originals, but after careful screening by Baidu, it is found that your article is very similar to previous articles on the Internet, then you will eventually become the target of being plucked.
2. Websites with abnormal external links. Why are external links abnormal? In order to quickly increase external links, many webmasters use external link tools to brush external links. This is exactly what Baidu does not like. Baidu has always been a webmaster who likes to be well-behaved. This should be everyone's opinion. recognized. The principle of brushing external links is generally that those tools integrate tens of thousands of IP queries, Alexa ranking queries, PR queries and other commonly used query websites by webmasters, because most of these websites have query record display functions, and query records can be displayed by Baidu, Google, Sogou , Soosou, etc., Yahoo search engines quickly include them, thus forming external links. However, due to Baidu’s adjustments, the weight assigned to such external links is getting lower and lower, or even deleted directly, so website keywords with such problems It would be strange if it doesn’t fall off!
3. Websites with poor user experience. Baidu is paying more and more attention to user experience. We webmasters do not use rankings and design to build websites. The ultimate goal is to get money from customers' wallets. (Of course, individual webmasters are not excluded.) Therefore, for the sake of using SEO and SEO, don’t forget that one prerequisite is user experience. The only way to build a website is to retain customers and reduce the bounce rate of the website. Therefore, Baidu now assesses websites with high user bounce rates, so websites that are supported by external links and have no substantial significance will also be punished in this update.
4. Other reasons. On the one hand, this is due to the own website. For example: the website has not been updated for a long time due to the Chinese New Year some time ago, or it is due to Baidu's own data processing errors and other reasons. These are just uncertain!
Regarding the situations mentioned above and the conditions displayed by the website, can we guess many adjustments to Baidu's algorithm? Now that we know that it has made adjustments in this regard, how should we respond?
Content is king. This is an indisputable fact in the webmaster circle. Therefore, it is recommended that webmasters should try their best to make content as original as possible, and never engage in so-called pseudo-original content, let alone use tools to collect and then use tools to create pseudo-original content. Update more content that users like and are interested in.
External links are to make some external links on some big websites, such as A5. Don’t use external link tools. That kind of tool is like smoking a cigarette. Once you use it, you can’t break it. Once you break the website, you will definitely be punished! Because If you don’t use it, the number of external links will be greatly reduced. You should also exchange some friendly links appropriately.
The above is the personal opinion of Liu Yugang, the webmaster of the group buying nest: http://www.tuangouwo.com. You are welcome to reprint. Please indicate the source for reprinting. SEO Exchange QQ: 648879160
Editor-in-Chief: Yang Yang’s personal space in the group buying nest