For website optimization, any industry can do it well. However, it should be noted that you need to understand your customer groups and know what they need when they need it. No matter how perfectly you provide it, I believe there will be extraordinary results. income. I have answered this kind of information in detail in the article I once wrote, "The First Priority of SEO Optimization of Medical Industry Websites: Identifying Target Customers". 2012 is a new beginning, and every SEOer wants to make sudden progress in the new year. In the past few days, I have been thinking about what issues should be paid attention to if the medical industry wants to develop in the Internet field? Below, I will briefly talk about the SEO optimization plan for the medical industry in 2012. I hope you can correct me if there are any shortcomings.
For seoer, a qualified website is very important. Below, I will introduce how to optimize the website from the perspective of keyword positioning and title optimization.
Keyword positioning and title optimization.
1. Keyword positioning. A high-quality search term will bring you a lot of traffic and conversion rate, attracting your target customers. It can be seen that the selection of keywords and title optimization of a website are essential.
<1> Home page target keyword positioning: For new sites, positioning the core keywords and target keywords of the new site is a difficult choice for many people. Choose the core keywords and target keywords that are suitable for your industry. Doing keyword ranking yourself is very helpful. Therefore, webmasters must be careful when choosing their target keywords.
<2> How to position the homepage of a new website: Choosing core keywords and target keywords suitable for your industry for a new website is very helpful for your own keyword ranking.
2. Title optimization. Generally, it is best to control the number of words in the homepage title of the website within 40 words. It is best to choose 2-3 target keywords to focus on optimization. You can use the region, disease type and hospital to form a combination of keywords, or use high search keywords to increase the search probability. . Many Internet companies will choose more than five keywords. In fact, too many keywords will have the opposite effect on optimization. For optimization, you must know how to proceed step by step.
For example, take the psoriasis hospital as an example and use popular symptom words:
Psoriasis treatment hospital_The best hospital for psoriasis treatment_Where to get the best treatment for psoriasis_Hospital name
Use popular regional words: (such as Shandong) You can search for psoriasis through the Baidu index. You will find that Shandong ranks fifth for searches for psoriasis. The highest-ranking cities are Jinan, Qingdao, Weifang, Zibo, Yantai and other places.
Hospital name treats psoriasis, psoriasis specialist hospital_Jinan_Qingdao_Weifang_Zibo_Yantai_The best psoriasis hospital
The homepage description starts with an introductory text, which should contain the website theme keywords, or a combination of keywords.
3. Department channel page title and description.
It should be reminded that it is best to narrow the range of department channel title keywords. You can learn from the high search volume words of Baidu Index. Different department channels require different page title keywords. Moreover, it is best to use multiple keywords. Rank words with high search volume at the front to facilitate optimization and highlight key points.
It is better to control the description of the website within 200 bytes.
4. Titles and descriptions of disease column pages and list pages.
For the titles of disease column pages and list pages, regional words can be used to optimize them to bring in target customers. At the same time, you can use some highly popular keywords. It should be reminded that if you use a list page to make popular symptom words, the advantage will be smaller. It is best to add regions, which will be more effective.
Psoriasis vulgaris_Psoriasis treatment (disease name and description)_Disease department_Hospital name
If you still have questions about how to position the most eye-catching keywords for medical industry websites in 2012, you can add my QQ: 331055515, I am Qingdao SEO, personal website: http://www.guoqing8.com/ , looking forward to it Join us and communicate with each other.
First published in A5, I hope all webmasters will reprint the article, keep the link, and cherish the fruits of your labor.
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