Old sites do have great advantages over new sites, such as the stability of keyword rankings. Generally, the fluctuation range of old sites will not be too large, while new sites may be ranked sometimes or not. Original articles are included. It is very difficult. I have recently built three new websites, and the optimization is relatively effective. Based on my own optimization routine, I would like to share how to optimize the newly built website to achieve more ideal results:
1. Reasonable on-site optimization is the foundation
Before optimizing a new website, you must first fix the internal issues within the site. In fact, it is also the optimization within the site, such as the reasonable layout of keywords, the placement of homepage title keywords and the keyword settings in the navigation column. All should be built around the core words. The new website Personally, I don’t recommend having too much content. The page should be concise and clear. As the weight of the website increases and the needs of users are increased, it can be gradually expanded later. In addition, it is also good at using some tags to block some unavailable content with robots. For example, I found that the personal blog I created a few days ago included a lot of dynamic pages. After using robots to block it, the effect took about a week. In addition, we also used canonical, H, nofollow and other tags appropriately. We found that it was done well. On-site optimization plays a very important role in later optimization and promotion.
2. Content quality affects website weight
The new website must pay attention to the quality of the content of the website. Content updating is a very boring thing, especially for some industries that are not understood. There is nothing original at all. You can only use pseudo-original methods to create content. In fact, the depth The quality of the pseudo-original work is still very good, and it even takes more time than our original work. Therefore, don’t think that the pseudo-original work is just changing the title casually, replacing keywords, etc.; good content is recognized by Baidu, and how many times you have made it yourself? A website, after being included, the keywords will have good rankings.
3. Regular optimization to improve website trust
The relationship between Xinzhan and Baidu is like the relationship between a stranger and oneself. When a stranger interacts with oneself, one may have a lot of distrustful thoughts in one’s heart, such as what is the quality and character of the person. When we have been dating for a period of time, After time, we will have a certain understanding of him. If we find that this person is good in all aspects, then we will trust him more. In fact, the same is true for new sites. At the beginning, Baidu may be constantly inspecting all aspects of the website. If we can persist in optimizing every day, and publish and update external links and content regularly, then the trust of the website will increase as time goes by. Continuously improve over time. This is why some friends' websites can achieve the effect of instant collection. In fact, it does not mean how high the weight of his website is, but that Baidu has a high degree of trust in the website.
4. Only by perseverance can you gain something.
A new website is like an immature child. Sometimes it gives us surprises and sometimes it makes us sad. Many websites may have good rankings soon after they are launched, but they cannot last long. We find that the rankings suddenly disappear one day. In fact, this is a very normal phenomenon. Phenomenon, we can only spend a few months to achieve a relatively stable effect. Generally speaking, keyword rankings will not fluctuate too much; for example, if you create a new blog by yourself, it will disappear if you do not update the homepage snapshot. It will come back slowly. This is a rule, which means that the spider did not crawl new content on the homepage. In fact, there will be many "abnormal" phenomena in new site optimization. Others will not know it at all. Only through practice can you find the real content. reason.
Website optimization cannot be done in a short time. New website optimization should be good at discovering problems and solving them in time. The reason why novices cannot persist is that they have little experience and cannot solve some problems in time. In addition, the mentality is easy to lose balance. In fact, it is not just the new website optimization. Old websites also require us to deal with them persistently. When the weight of the website increases, you will find that optimization is really simple (snapshots are updated every day, rankings are stable, and articles are collected in seconds). Personally, I think the new website is the real test of our optimization. The object of kung fu is also a good platform to improve experience and practice; websites with high weight and traffic are generally considered in terms of operations and then combined with SEO. The article was originally written by Zeng Yuwen (Wuyi Rock Tea http://www.zuipin.cn/wulongcha/dahongpao.html ). Please indicate the source when reprinting. Thank you everyone!!
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