In website optimization, we used to focus on off-site optimization, which is commonly referred to as promotion and external links. However, now search engines are paying more and more attention to on-site optimization. Through Baidu Encyclopedia, we can see that the same goes for maximizing on-site optimization. It can effectively improve and stabilize rankings. Therefore, for webmasters, the same level of attention should be paid to on-site and off-site optimization. There are many more details for on-site optimization than off-site optimization, such as navigation, structure, content, interface, etc. And the main reference standard for search engine rankings is user experience, and user experience only occurs when users visit the website. Therefore, on-site optimization occupies a very important position in ranking weight. Today I will talk about how webmasters can optimize the internal links of their websites.
Relevant content interconnection
A qualified website naturally needs to have content. With so much content on the website, in order for users to quickly find the content they need, it is natural that the website needs to be divided into categories in advance, so as to facilitate user access. Moreover, in website optimization, there are so many ways to optimize the content. Among them, the internal link setting that webmasters often talk about is to connect relevant content in the website through hyperlinks. Therefore, when webmasters optimize their websites, the most critical point is to link highly relevant content to each other. This makes it easier for spiders to crawl the website and for users to access content of the same type, and to deepen users' desire for knowledge. For novices to do internal link optimization, in fact, to put it bluntly, it means linking two related contents with hyperlinks, such as content A and content B. When both are of the same type and describe the same type of information, then the webmaster will Interlinking can be done through context, recommended reading, related content, etc., which naturally makes it easier for users to access. The importance of nature to on-site optimization is undeniable.
Optimize up to three words on a page
Every webmaster wants to add keywords related to his website to the website to get more traffic. However, the most taboo thing in webmaster optimization is to be greedy and complete. This is not conducive to novices learning website optimization, and it is also difficult to grasp the key points of on-site optimization. The author makes a suggestion here. According to the normal on-site optimization plan, only three keywords can be optimized on the same page. This will prevent the weight of the page from being divided, which is quite effective in improving the ranking of the page and keywords. help. If you want to be greedy and optimize five or six words on a page, the weight of the page was originally divided into three parts, but now it is divided into six parts. Naturally, the weight that can be allocated is very little. Everyone knows the weight. importance for ranking. Moreover, on-page optimization keywords can be analyzed by yourself based on the principle of dividing the cake. Therefore, when newbies learn on-site optimization, they should not be greedy for too much, especially do not think that it is best to put all the keywords on the same page, as sometimes the opposite will happen.
Internal link keywords point to related pages
When I read articles about on-site optimization, the issue that seniors talked about the most was the setting of internal link keyword pointing pages. For example, among keyword A, page B, and page C, keyword A is very related to the information on page C. It can also be said that keyword A is the highlight of the content of page C, and page B is closely related to the key information. The relationship between word A can only be considered to be of the same type. In this way, anyone who knows a little bit about the principle of birds of a feather will understand that keyword A will naturally point to page C. This will help highlight the rationality of on-site optimization and improve user experience. Also very friendly. Therefore, when newbies learn on-site optimization, the first important thing to focus on is the page pointed to by the internal link. The stronger the correlation, the better. This is very useful for on-site optimization. Moreover, each page pointed to by different keywords must also abide by relevance as the first consideration.
Don’t use a single internal link anchor text
When webmasters do on-site optimization, they actually focus more on optimizing content, which is internal link optimization. For internal link optimization, the purpose is to add hyperlinks to certain keywords in the content and link these keywords to related pages, so that the website content can present an interlocking structure. The effect is also helpful for users who want to access the same content. However, when most webmasters do on-site optimization, they automatically call a keyword or deliberately add the keyword to the content. The purpose is to increase the density of the keyword and thereby improve the website ranking. But as long as you know a little bit about on-site optimization knowledge, if every article uses the same keyword as the internal link anchor text, not only will it not be able to do on-site optimization that is conducive to search engines, but it will also be unfriendly to the user experience, deliberate or single. Internal link anchor text can easily cause users to read the same article repeatedly, causing users to lose interest in the website. Therefore, when newbies learn on-site optimization, they must not use a single internal link anchor text, that is, do not always use the same word as a hyperlink in the content, which is unfriendly to search engines and users.
Regarding on-site optimization, every webmaster must study how to make the website friendly to both search engines and users through reasonable on-site optimization. However, there are very few people who can succeed, but they must do it. Especially when newbies are learning on-site optimization, they should not rush to optimize first. They should first understand the reasons why on-site optimization is taboo. As the saying goes, to defeat a person, you must first understand the person. This article was first published by www.yiwad.com Yiwang A5, please leave a link for reprinting, thank you!
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