According to foreign media reports on March 19, a Google engineer said that Google is currently preparing to reassemble its search engine equipment, so that it will be difficult for websites that excessively use search optimization technology to win without full consent.
According to reports, Google is currently planning to penalize websites that use excessive search engine optimization techniques. Barry Schwartz of Google Search Engines posted a video clip from a recent panel discussion at South of the Southwest talks, in which Matt Cutts discusses the plan.
It is understood that Google is taking this step to ensure fairness between "websites that overuse search engine optimization techniques (SEO) and those with high satisfaction scores," Schwartz quoted Cutts as saying.
"We are trying to make GoogleBot smarter so that we provide better relevant information, and we are also working to identify those who abuse it, such as having many keywords on a page, or exchanging too many links and Some other sites are not operating according to normal practices."
It is reported that Schwartz said that these changes will start to affect search results "in the next few months or weeks", although Google has not yet made official comments on this matter.
The Wall Street Journal reported earlier this week that Google will embark on an unprecedented and detailed overhaul of its search system, which will include "semantic search", including some changes in search engine optimization, advertising, and page ranking results.