Everyone who does SEO should know the importance of the website title. Today I will summarize my personal opinions on how to write a good title during my time as an SEO, and discuss and learn with everyone. If there is anything wrong, I hope you can give me more advice.
1. The title contains keywords
This is equivalent to a nonsense, but it must be said that the title keyword is one or two keywords that must be obtained through keyword research; in fact, many people who are new to SEO are extremely easy to make a mistake, which is to enter rashly. In one field, I skipped keyword research and wrote the title based on my own feelings. Later, the title keyword ranking went up, but there was no traffic.
2. Keywords appear at the front
Take the word weight loss as an example. If the core keyword of your website is weight loss methods, then it is best for weight loss methods to appear at the top, such as "Weight loss methods_lose weight_so-and-so weight loss network"; here I want to talk about the medical category website, the level of competition among medical websites is really eye-popping; medical websites have sprung up in the past two years; and the titles of medical websites have gradually become more localized than the original general keywords. For example, the word "gynecological hospital" is used by many hospitals. Written as local words + gynecological hospital; if considered from the perspective of marketing conversion, in fact, such titles can be added with words such as best or most authoritative.
3. Don’t pile up keywords
This is a question asked in soso: "Coats-|Coats and sweaters|Coats and coats|Fashionable women's coats|Winter coats for women|How to match military green coats|Women's coats and coats" This should be a typical keyword accumulation, mine The suggestion is that if it is a website without brand power (such as Vancl Eslite, Excellence, etc.), it is best to determine one or two keywords.
4. Title length control
Baidu search results can display 30 Chinese characters; here it is recommended that the title length should be controlled within 32; if it can be controlled at around 25, it would be best. Many people like to imitate some more successful websites to write website titles. I personally think that this is not completely undesirable, but it should still be based on their own actual situation, because most of the more successful websites no longer start from SEO. Write the website title from the perspective of .
5. Title relevance
The relevance of the title writing directly or indirectly determines the click-through rate, which is one of the important factors why some top-ranking sites do not have as high a click-through rate as those at the bottom. The title must accurately express the content of the page, so that netizens can think of the general content of the page when they see the title.
6. Keyword separator
The delimiters of keywords are roughly " , _ - |" As for which one is better to use, I personally think there is not much difference, they are all the same.
7. noodp
ODP is dmoz.org - an open catalog search system, and the function of the NOODP tag is to prevent search engines from calling the descriptive statements on ODP. Today's Google, Microsoft's MSN search (now bing), and Yahoo! all support the NOODP tag. In order for search engines to crawl the description of existing web pages, the above tags must be used. You can add it to the head of the web page: < meta name="googlebot" content="noodp" />
8. Don’t change the title frequently
Building a website requires patience and time. Don't rush for quick success. Don't just change the title at will if it doesn't work for two or three days; at this time, you need to prepare the website content and external links.
Finally, I would like to give a piece of advice to all novices who have just entered the SEO field. Don’t spend too much time reading SEO soft articles or listening to YY courses. If you really want to enter the SEO industry, buy a professional SEO book (of course, if you (who have strong self-learning ability) or sign up for a professional SEO training class for systematic learning; and then spend two to three hundred yuan to build a website with low keyword competition for practical training.
The above are some of my humble opinions on how to write a good website title; I hope you can criticize and correct me; this article is provided by Jingzhou Gynecology Network http://www.8516000.com ; cherish the fruits of other people's labor, please indicate the source when reprinting;
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