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Many people must have talked about the topic of friendly links. Before Wen Dao Mushui started this blog, he also wrote articles about friendly links. At that time, he also talked about some issues about friendly links and the issues we need to pay attention to. . It is undeniable that friendly links are indeed a very important part of the external links of the website. Often the effect of a good friendly link may be more obvious than that of sending dozens of external links yourself. So Wen Dao Mu Shui is Here I would like to talk about some of my own views on friendly links.
When will I change my friendly links?
Many people often have a misunderstanding, thinking that they can change links as soon as their website is built. However, my own point of view is that if you have no personal connections, it is best to optimize your website internally. Make sure the website is stable first before exchanging links with others, because exchanging friendly links with others for a new website that has not been included will only attract others to look at it coldly, and no one will treat a new website that has not been included in the list. I am interested in the new website, because your website cannot bring him any help, and I don’t know whether your website will develop well, so we must first stabilize our website before exchanging friendly links. Come down and exchange with others. At this time, it will be easier for you to exchange links and others will be willing to exchange with you. At the same time, when there is a problem with my website, it is not the time to exchange friendly links. I met a person before who wanted to exchange friendly links with me. As a result, I found out that his website had been plucked out by Baidu, and he was K-ed all over. No, if anyone switches with him in this situation, then he or she will be causing trouble for himself, so we need to complete our website first and then consider exchanging friendly links.
How to check friendly links?
Although friendly links are very helpful to our website, everything has two sides. Friendly links are also a double-edged sword. Good friendly links can steadily improve your website ranking. Bad ones Friendly links may have a negative impact on your website. A friend once asked me that my website was originally very stable and updated every day, and I was sure that no cheating methods were used to operate it. However, it was Knocked out by Baidu and only the home page snapshot was restored. No. Know what causes this result. Through my inspection, I found that two of the five friendly links he exchanged were deleted by K. Do you think your website will not be affected by such a situation? So we need to pay a lot of attention when exchanging friendly links. Question, first we need to check whether the other party's website is normal, including website snapshots, inclusions, and whether it is a prohibited website, etc. The second step is to check whether there are too many export links on the other party's website. If there are not If there is a problem, then you can feel free to exchange friendly links. In addition, it would be best if you can switch to a website with a higher PR. If you really can't change, just exchange friendly links with a website with similar conditions to your own website. Don't overdo it. Go for high PR.
Where can I get friendly links?
Many people often have this question, where to find friendly links. In fact, we have many ways:
personal connections
Personal connections are one of the best ways to obtain friendly links, because often people you know well can understand each other better, and others are willing to exchange friendly links with you. Moreover, through personal connections, you can often obtain a lot of PR, higher quality and better friendships. Links are undoubtedly a huge help for a new website. This is the benefit of expanding your network, and it is also an accumulation of SEO resources.
Friendly links QQ group
This method should be the most used and more effective, because we can often get timely replies in QQ groups. We can search for friendly links through search engines or directly in Tencent QQ group management and exchange QQ group keywords. You can find many such QQ groups, and you can just join more and publish your website information in them. I also want to say something about publishing information. If you want to be able to exchange the friendly links you want very quickly, Then you have to write the description as detailed as possible so that others can understand your website at a glance, such as the website's inclusion status, snapshot status, website PR, keyword rankings, export links, etc., instead of posting it like many people Just putting a URL and a keyword there will only waste your time and reduce efficiency, because you still need others to check whether it is what you want, and you will miss a lot of opportunities.
Friendly link exchange platform
There are many such friendly link exchange platforms now. If we search on the Internet, we can find a large number of such friendly link exchange platforms. Although it is also a good way, I feel that now friendly link platforms have become more and more popular. As a way to create external links, many people do not want to exchange friendly links but to leave their own websites on the platform and add some external links to their websites. Therefore, I do not recommend this method because it is often efficient. It will be much lower.
door-to-door visit
What I mean here is that you take the initiative to find others. We will find that many websites often leave contact information for exchanging friendly links. We can directly get in touch with others through these contact information to exchange friendly links. The advantage of this method is that it is accurate. , because you can find these websites by searching for keywords related to your own website, and we can also conduct an assessment of this website ourselves before considering whether to change it, and as long as you can sincerely exchange with others, you can often get some For some links that have higher weight than yours, the best way is to make a phone call directly. This method is the most sincere. If there are no major problems with your website, others will often exchange with you.
Purchase link
My opinion on this method is that I do not recommend or exclude it, because many times due to special circumstances we have to quickly improve the website, and this method is undoubtedly the most effective, but for buying links it is best to buy explicit links. Don't buy black links, because no one can guarantee the stability of black links. If a large number of hanging links are harmful to the website, at the same time, the link business should find trustworthy ones, so that it can be helpful. This method is just a special case for those who want to achieve the goal quickly, but for more people, it is recommended to obtain external links by exchanging links and sending external links yourself. This is the most stable and long-lasting way.
What are the misunderstandings about exchanging friendly links?
The more the better
This is a mistake that many people often make. Regarding friendly links, many people think that the more links, the better. In fact, this is not the case. We have to decide according to the situation of our website. A small website generally exchanges 20- 30 is enough. If it is a large or medium-sized website, it is best not to exceed 100. Don’t exchange friend links just for the sake of exchanging friendly links. A relevant and high-quality friendly link may be better than a few junk friend links you have. many.
The higher the PR, the better
This is something that many people often pursue. The first thing we need to know is that the PR of a website represents the past value of the website and does not represent the present. In addition, if the website has too many export links and the website is often not updated, then This high PR link actually doesn’t bring you much help. Therefore, we should not blindly pursue PR. If the other party's website snapshots are updated quickly, included quickly, and ranked well, it is also a good choice.
All use a single keyword
Recently, I have encountered many people who have made this mistake. In order to promote a certain main keyword, many people often use this word in the anchor text of friendly links to link to their own websites. This method is actually not good. In fact, Only diversification of external links can make our ranking more stable, so we can distribute them in a certain proportion, arrange more main words, and then use some related words as the anchor text of the link.
What issues should you pay attention to after exchanging friendly links?
Many people give up after exchanging friendly links. Just like my friend, they exchanged friendly links and did not pay attention to the status of the other party's website. In the end, because someone else's website was K-ed, their own website was implicated. So we don’t just forget about everything after exchanging friendly links and do other things. We need to check and monitor the friendly links frequently to see if there are problems with other people’s websites or if they are used by some nasty people. Your website link was secretly removed. We want to prevent this from happening.
Having said so much at once, from the beginning of exchanging friendly links to the final inspection work, these are some of my own views on friendly links. Through this article, I hope everyone will have a deeper understanding of exchanging friendly links. If Please forgive me for any omissions or poor writing.
Source Wendao Mushui SEO blog http://wendaomushui.com/seotechnology/links-the-exchange/
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