Which URL structure, static, dynamic or pseudo-static, is more beneficial to SEO?
Anyone who knows about SEO should know that there are three common URL forms: static, dynamic, and pseudo-static. If strictly classified, pseudo-static is also a type of dynamic, but it is expressed in the form of a static URL structure.
Basically, when we perform systematic SEO operations on a website, we will analyze the URL of the website. If the URL contains dynamic forms of relatively complex symbolic parameters, we will generally perform pseudo-static processing. The purpose of doing this is to improve the inclusion of the website, because it has been said before that search engines have limited ability to analyze and identify URLs, and if the parameters are too complex, it will be more difficult to crawl. Then the processing of URLs is a very necessary step for SEO operations. Recommended reading: How to design website URL from an SEO perspective?
First, let’s take a look at the advantages and disadvantages of the three URL structures: static, dynamic, and pseudo-static.
1. Static page
Advantages: Compared with the other two pages, it is the fastest. Not only is the loading speed the fastest, but there is no need to extract data from the database. It is fast and will not put pressure on the server.
Disadvantages: Since the data is stored in HTML, the file is very large. And the most serious problem is that if you change the source code, you must change the entire source code. You cannot change one place, and the static pages of the entire site will be automatically changed. If it is a large website with a lot of data, it will take up a lot of server space, and a new HTML page will be created every time you add content. Maintenance is troublesome if you are not a professional.
SEO: Static pages are very friendly to search engines. As for why they are friendly, many individual webmasters may not know. We can directly find what search engines like among the advantages. What search engines like most is fast speed. , the website speed is fast, indicating that your website server is very good. Although this speed increase is very weak, it may only be a few milliseconds, or less, but it may be this little time that allows search engines to The engine likes you more.
2. Dynamic page
Advantages: The space usage is very small. Generally, a website with tens of thousands of data using dynamic pages may only have a file size of a few MB, while using static pages can range from a dozen MB to dozens of MB. Because the data is called from the database, if you want to change certain values and change the database directly, all dynamic pages will be updated automatically. This is much more advantageous than static pages.
Disadvantages: User access speed is slow, why is it slow to access dynamic pages? We must start with the access mechanism of dynamic pages. In fact, there is an interpretation engine on our server. When users access, this interpretation engine will translate the dynamic pages into static pages, so that everyone can browse Check the source code in the browser. And this source code is the source code after translation by the interpretation engine. In addition to the slow access speed, the data of dynamic pages is called from the database. If the number of visitors is very large, the pressure on the database will be very high. However, dynamic programs now use caching technology. But generally speaking, dynamic pages put more pressure on the server. At the same time, websites with dynamic pages generally have higher requirements on servers. The more people who visit at the same time, the greater the pressure on the server.
SEO: Many personal websites and corporate websites look down on dynamic pages. They say that search engines will not include dynamic page websites. This is very wrong. Maybe other people's dynamic page websites will include more static pages than yours. Of course, the prerequisite is that the dynamic URL should not have too many complex parameters, such as symbols, etc. The way search engines include dynamic pages is the same, and there is no discrimination. The biggest difference is actually the difference in speed. This difference is very weak. As I just said, most large websites Static pages are used because there is less pressure on the server.
3. Pseudo-static
Advantages: Everyone knows that static pages have great benefits for SEO, and static pages place very little load on the server. However, the disadvantage of static pages is that they cannot be updated at any time. As for the advantages of pseudo-static, it is not easy to say. Compared with dynamic web pages, pseudo-static does not mention the improvement in speed. In comparison, because it is a "fake" static page, it is actually a dynamic page, and the same is true. Need to be translated into static pages. The biggest advantage is that search engines treat your web pages as static pages.
Disadvantages: The disadvantages can be seen from the name. "Pseudo-static" is actually "pseudo-static". Will search engines treat it as a static page? This is only what we analyze based on experience and logic, and it is not necessarily precise. Perhaps search engines simply think of it as a dynamic page. We have made so many efforts, but in fact we have gained nothing.
SEO: The advantage is to convert dynamic pages, such as www.hongtaoseo.com/?*123.asp or www.hongtaoseo.com/?*123.php , into www.hongtaoseo.com/123.html , but like this No one dares to say whether a superficial conversion is good for search engines. But if we cannot be sure of something, we cannot assume that it does not exist. Pseudo-static has the same effect on SEO as true static. It will increase the server load when accessed, but it is very convenient to be dynamically updated in real time. As long as the load problem is properly controlled, the benefits of using pseudo-static are greater than true static, so pseudo-static technology is used in many forum programs and CMS content management programs.
Let’s briefly summarize:
1. There is no essential difference between using pure static and pseudo-static for SEO.
2. Using pure static may cause hard disk damage and affect forum performance.
3. Using pseudo-static will occupy a certain amount of CPU occupancy, and heavy use will cause CPU overload.
4. The most important point is that we need to be static for SEO
5. Static website development costs are relatively high, and it is recommended for small and medium-sized enterprises to consider the cost.
so:
1. Using a purely static method can be directly eliminated, because no matter how it is generated, it will be very harmful to the hard disk.
2. Since the effect of pure pseudo-static is the same, we can choose pseudo-static.
3. However, extensive use of pseudo-static will cause CPU overload.
4. So as long as we don’t use it in large quantities, it’s fine.
5. Since static is only for SEO, we only need pseudo-static for SEO, and there is no need for users to use it.
6. So we only need to use pseudo-static in the Archiver specially provided for SEO crawling.
Original by Tao, a popular mobile phone internet celebrity for the elderly: http://www.laorensj.com/
Editor in charge: Personal space of Hongtao SEO, author of Qiangzi