Hello everyone, I am Harbin Virtual Reality Website Designer. I have several newly launched websites recently, and I am really not satisfied with the optimization effect. The reason is that I did not pay attention to optimization and just focused on building external links. However, due to time issues, external links were not available. Chain building often fails to keep up. Generally, such a site will rank well in the beginning, but it will definitely not maintain its momentum, because on-site optimization is the foundation for a website to achieve long-term stable ranking. Below I will use one of my sites to conduct a detailed analysis. , everyone also helped me analyze whether this is true, and then let search engines quickly crawl it to see the actual effect.
First of all, I optimize the homepage of the website. In fact, no matter how poorly the website is optimized, it cannot be processed all at once. After all, optimization is a long-term and constantly modified process.
First: Optimize the title, description and keywords. This is my case website Zhongshen Technology. I feel that this aspect is not a big problem because basically everything that should be there is already there. It is just that the title must be accurate and the content cannot be too long. They are all separated by "|" or ",", and some are also underlined. They are basically the same. The description includes the text of the title, forming a complete paragraph, and it is smooth. As for keywords, search engines are not very optimistic about them now, but It is also necessary. It is simple, just replace the separators of the title with "," and that's it. I won't go into details here, everyone who basically does website optimization knows these.
Second: Add alt attributes to all websites. The reason is that there are too many pictures on the website and search engines cannot crawl them at all. This is actually the biggest taboo in SEO. There are too many pictures and too little text. When adding alt attributes, first You need to know what the picture is for, and then add keywords appropriately, in this form.
Third: Reduce the js effect. If it cannot be reduced, make up for it in appropriate places. For example, in the navigation part, we can add a sub-navigation at the bottom of the website to make up for the lack of navigation. Generally, it is difficult for search engines to crawl the text in js. Let me take a screenshot
This processing solves the problem of search engines not being able to crawl the pagination. Then we will see which js can be removed. For example, the links blocked by js can be replaced by manual input or modification, without js to block. Anyway, try to reduce the use of js.
Fourth: Adding a text column is actually to add more text. If there is more text, you can add some anchor points. If there are no text anchor points, there is no way to add them. My suggestion is to add these words to the upper left part. It is a place that search engines can easily crawl. The text on the homepage must exceed 50%. If it does not meet this requirement, it will be difficult to get a good ranking.
Fifth: Adjust the keyword layout. On the one hand, it is the layout of anchor points, and on the other hand, it is the layout of keywords. These two are different. Keyword layout is where the keywords are placed in the title. This is very important. I suggest placing them as far to the upper left as possible. Anchor text points are to add links on the basis of keywords, which is also to further optimize keywords. Place less anchor text points in places with dense keywords, and then use the same keyword anchors. The writing points should not be close to each other, as this will make people feel like they are cheating.
Sixth: Use the original keyword density and imitate search engine crawling to see the optimization effect and make appropriate adjustments. This is very important, but I haven’t really tested it for a long time. I am relying on experience. In fact, experience is very inaccurate.
Okay, that’s it for the basic home page processing. No matter how big the processing is, it will be done again. This is not the scope of SEO. When optimizing, nature is actually the real goal. Don’t care about keyword density and various items on the basis of nature. The indicators are all reasonable in front of them, haha. Please indicate the real and false website design www.06xushi.cn when reprinting, thank you
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