I came across this question in Baidu Q&A: I saw other websites using Baidu keywords, which affected my keyword rankings. What should I do? From the questions he asked, you can see how anxious he was, because the key Word ranking directly affects the ranking of the website. I see that my competitor’s keywords have suddenly increased in a short period of time and are much higher than my own website’s keyword ranking. This affects my website’s ranking. What should I do?
Before you think about what to do, you need to understand whether your competitors are cheating. Perhaps the sudden increase in a competitor's keyword ranking is not necessarily caused by cheating. The cheating method of using Baidu keywords is relatively subtle. This is just a guess. In order not to let yourself fall behind, there is only one way, and that is to build your own website step by step in a down-to-earth manner. Ignore the rest, because it is Baidu's problem, let Baidu solve it on its own.
First of all, we should strengthen the construction of keyword content and anchor text external links and internal links, while maintaining the coherence, relevance, and originality of the content. Over time, the number of links will gradually increase, which will consolidate your keyword status. Dig a lot of long-tail keywords related to this keyword and try to make these keywords high. Secondly, try your best to start from the behavioral habits of search users and look for keywords in new websites in order to make up for the loss of website traffic caused by the decline in the ranking of popular keywords. Finally, be mentally prepared. SEO optimization is a long-term process. It will not produce any results for a while. Popular keyword rankings will not rise immediately. If our popular keywords surpass us in a short period of time, we think it is cheating. exchanged results.
We must insist that no matter which website cheats, there are still many competitors for our website. The only thing we do is promote the website. There is no best promotion method, only better. The rise and fall of the rankings of other websites is just a spur to us.
We need to do a good job in all optimization work, the basic content is done, and the content and optimization methods go hand in hand. Our keyword ranking will not be that bad, and the traffic will definitely increase slowly.
We can understand one truth from the soaring rankings of popular keywords: no keyword can steadily increase the weight of the website and bring balanced traffic to the website. This is unrealistic. Take Maibaobao on Taobao as an example. It ranks fourth on the homepage. Some people say that the keyword "Taobao" is a typical "search traffic black hole". Maibaobao is a big bargain, but Maibaobao is not. Relying on the keyword Taobao to eat all over the world is a test of brand.
Based on what I said above, don’t worry about why the website ranking has dropped. The keywords in our website must cover keywords in the entire industry. During this period, we must continue to explore new keywords (including long-tail keywords). By ranking all keywords from simple to complex, we will not affect the traffic of the entire website just because one keyword is not ranked well. Nowadays, Weibo has spread all over the country, and the Internet is constantly conquering cities and territories. It is not enough for every promoter to rely solely on SEO optimization. On this basis, we should constantly adapt to the development of the IT industry and find suitable new promotion methods of our own.
The ancients said: As time goes by, people's hearts will change. We constantly consider it from the user's perspective and optimize and promote the website content. It is not impossible that the keyword ranking will drop or the website will be K-ed. This situation will not happen. I believe that as long as you do your job well, your ranking will rise like: Liu Junjin is here again!
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