Is website optimization difficult? Everyone who is engaged in website operation or website optimization has different feelings. Now that search engine requirements are becoming increasingly demanding and the competitive environment is becoming increasingly fast-changing, it is not easy for a new website to obtain an ideal position on the search engine. In recent months, Google, first "Panda" and then "Penguin", has been rolling out new algorithms to crack down on and punish over-optimized websites. Just a few days ago, Baidu, the king of domestic search engines, also launched an anonymous algorithm to eliminate excessive optimization and cheating, and made major updates and adjustments to website rankings. There is nothing wrong with improving the user experience of search engines through optimizing algorithms so that they can more fairly reflect the quality of the website. The problem is that many websites have been affected, and what is affected is not only the fluctuation of website rankings, but also the confidence of many webmasters (leaving aside whether the website is cheating or whether the optimization behavior is excessive).
Maybe this is an accidental phenomenon, but in the face of fierce competition, it has become a fact that website optimization is becoming more and more difficult. Before writing this article, the author made partial keyword adjustments to the company website that originally ranked well. Immediately, the website snapshot stagnated, and its rankings on some search engines began to decline to varying degrees. This shows that search engines are more sensitive than before. This is true for an old website that has been standing for three or four years, let alone a new website? Isn’t it even harder? This is also true. Most search engines today are extremely cautious in evaluating new websites, and it takes much more time and energy to get rankings for some popular words than before. However, this does not mean that it is impossible. In fact, success is not far away, one meter away. The difficulty of website optimization lies in persistence, but also in winning.
Winning search recognition takes time
As mentioned above, after a new website is completed, many search engines will not include it immediately, even if you actively submit it to the search engine. The original intention is that search engines will be stricter on new websites, even to the point of harshness. Maybe some websites, search engines will include some content, but at least the ranking will be delayed for several days or even months before they are slowly released. During the search engine assessment of the website, the author believes that the most important thing to do is to continue the work as usual, constantly update the content of the website, and rationally arrange the link resources. Similarly, after changing the website keywords or TITLE website title, you still need to persist quietly. The most taboo approach is to be impetuous and constantly adjust the website layout, artificially prolonging the search engine assessment time.
It takes time for a website to win recognition from search engines, so how long does it take? Some people think that after the search engine assessment period has passed and the website starts to be slowly included, there are certainly others who think that only after the keyword ranking of the website rises to the ideal position, can you relax your vigilance. Although the above two views are correct, the author believes that persistence should run through the entire process of website production and website operation. Compared to the fixed assessment period, the author is more willing to believe that website optimization is a dynamic process. Similarly, search engines' observation and assessment of websites is also a dynamic process. The result of three days of fishing and two days of surfing the net can only make the website slowly lose the trust of search engines, even if the website has a high weight and a good ranking.
The competitive environment is constantly changing
Maybe your website is of good quality now, has a high weight, and ranks high, but this can only represent the present. Just as the present does not represent the past, the present does not represent the future, especially for website optimization, because the competitive environment is constantly changing. Website optimization is inherently a process of catching up with each other. When competitors see your website ranking high, they will definitely try their best to analyze your website and eventually surpass your website in the ranking. Not to mention, there are many competitors who are looking for ways to disrupt your website, and even adopt some disgraceful methods. So my idea is that no matter how much weight your website has or how many rankings your website currently has, you should persist without any slack. Maybe the moment you relax, success has eluded you.
Facing the ever-changing competitive environment, what should a website operator do? First, we must consolidate our existing core advantages. If you are good at writing original content, then please persevere, because content is always the core element of a website. If you have good resources, then please make full use of them. At least at present, search engines value links very much. Second, you must always stay vigilant, analyze competitor websites and learn from competitors. You never know who will surpass you at the next moment, so every competitor's website should be a model for learning, and learn from their strengths to make up for their weaknesses. The shortcomings of your competitor's website may be where you win, and the strengths of your competitor's website may be what you neglect.
Optimizing resources is not set in stone
The resources here are divided into two. One is what we commonly call external resources, such as many high-quality and high-weight websites used in building links. The second is search engines. In fact, search engines are our biggest advantageous resource for optimization. In fact, if you look carefully, you may find that search engines will refer to the judgment results of other search engines when judging the weight of some websites to determine website rankings. The quality of a website itself, such as standardized website program code and high-quality website content, is of course very important. But external resources on the website are also indispensable, because just like election voting in reality, the search engine itself does not have much judgment on the website. The quality of a website comes more from links and recommendations from other websites.
There is no doubt about the importance of optimizing resources, but by itself it will not promote website optimization to achieve lasting and ideal results. Some websites obtain some high-quality resources in a short period of time and gain short-term pleasure in rankings, but they cannot last long. This is because, like the competitive environment, optimization resources are constantly changing. On the one hand, these changes come from the outside, on the other hand, they are due to the quality of the website itself and the way search engines judge it. For example, if a website's link resources cannot be replenished in a timely and effective manner, they will definitely become less and less, because many websites will delete resources or cease operations due to various reasons. Moreover, search engines will continue to adjust their algorithm strategies to block some worthless links. From this perspective, website optimization also requires perseverance, and facts have proven this point of view. If a website does not build supplementary links for a long time, its ranking will be affected to varying degrees.
Boiling a pot of water requires effort and patience. After the water boils, it will slowly cool down if it cannot continue to be heated. The same is true for website optimization. Website optimization only has the beginning and persistence, and there is no end and no absolute lead. Professional website construction company Yinghang Technology ( http://www.joyweb.net.cn ) needs to mention that obtaining rankings is only a method and strategy of online marketing, not the only way to optimize the website. Before doing website optimization, you should correctly understand the connotation of website optimization, that is, from the user's perspective, continuously enrich the website content, improve the website quality, and enhance the user experience of the website. If the idea is correct and the goal is clear, it will not be difficult to persist in website optimization. Success is only one meter away, just in those few minutes of persistence.
(Editor: Chen Long) Personal space of the author Yue Zhixuan