"Content is king" is a truth that will never change in the SEO world, but how to obtain content has become a headache for SEOers. Generally, it is difficult for those who do SEO to be someone who knows a lot about another industry, so the possibility of originality is slim. Even if you later learn about the industry or products, it is not easy to create original content every day, so you have to use other methods to obtain content. Generally, they are collected and pseudo-original, or they are directly reprinted. Collection is very undesirable, its vitality is very weak, it cannot last long, and it will destroy the website. Pseudo-original work is simply to win the favor of search engines. It is time-consuming and unflattering, and I do not agree with it. Rather than being pseudo-original, it is better to reprint directly, but you must provide reprints with added value to make reprints more competitive. So how do reprints become valuable? Let’s introduce them one by one below.
Maybe you have encountered this problem. Before submitting articles to major webmaster websites, you first publish the articles on your own blog. Then after I saw the article being included, I went to the major webmaster websites to submit it, but a depressing and confusing question appeared, which is why the rankings of the major webmaster platforms were higher than those of our original blogs that were included first. Come forward. Many webmasters are depressed, why is this happening? In fact, the reason is very simple, that is, although their webmaster website is not original, even though it is your contribution, it can be regarded as a direct reprint. But why do others rank higher than you? That's because they provide added value, and it is this added value that makes these webmaster platforms rank higher.
So what exactly is the added value?
First, authoritative, other webmaster platforms are definitely more trusted by search engines. And you are just a personal blog, so you are not as good as others in this regard. Some webmaster platforms also include search engine news sources, which makes them more authoritative. Moreover, the webmaster platform manually reviews each article, and its quality is higher than that of your average blog. Although this article is the same, you cannot guarantee that every article on your blog is of high quality, and the webmaster platform can guarantee this. If you rank articles on the webmaster platform higher, you will find more content that is valuable to users, which is also added value.
Second, space stability and access speed are the hard conditions for a website. The webmaster platform is a large website, which is better than a certain person's blog in terms of data backup and browsing.
Third, the audience of the platform itself. Other webmaster platforms receive hundreds of thousands or millions of traffic a day, while your blog only receives tens or hundreds of traffic. If your article is placed on the webmaster platform, it will naturally be seen by more people.
Fourth, interactivity. If you reprint an article, users will leave comments on your website. Or like and dislike, which makes it easier for search engines to judge the quality of this article, and of course, share it. If the place where you reprint does not comment on these interactive features, but yours does, then you are more valuable than reprinting.
Fifth, content enrichment. In fact, leaving messages can also be considered as content enrichment. In the past, I saw a friend doing content enhancement in this way. He added his own comments on each reposted article. In fact, this is also a very good way to create content enhancement. , instead of simply copying and pasting, this is something that everyone can learn from.
Sixth, page quality. The quality of a page is a reflection of how well it meets needs. To judge the quality of a page, you should proceed from the most basic needs. First of all, it cannot be a dead link, the website must have a certain degree of stability, and the access speed must be satisfactory. Secondly, whether the main content is complete, whether the layout and fonts are easy to read, and whether there are too many types of advertisements. Finally, whether the information is rich and whether the extended secondary needs are met.
Seventh, the page is constantly being adjusted, and any technology will become outdated, so in order to maintain the freshness of this article. We have to constantly pay attention to the changes in the technical content we write and add the latest technologies to this page. Maybe this page will slowly become more and more valuable, even more than the articles that were reprinted before. The most common one is Baidu Encyclopedia. Why does it rank so well? A very important point is that it is constantly being edited, and people are constantly filling in the latest information. It will never be out of date. This is also a good manifestation of added value.
Simply reprinting will not bring you value, and if you are a new site, it is very likely to harm your site. But if we follow the seven points mentioned above when reprinting, it will also make our reprinting valuable and provide valuable content for our website, so that we can solve the problem of the website very well. content problem. How about friends, give up simply copying and pasting, and taking an extra step will make our content more valuable, because only websites that can provide valuable content can win the favor of search engines. The content of the article is originally provided by China Card Making Network http://www.ka32.com/ . I hope it can provide some help to everyone when solving the content of the website. Thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012